II.1)
Scope of the procurement
CONTRACT FOR THE PROVISION OF AFFILIATE MANAGEMENT SERVICES TO TOTE IRELAND LTD.
Reference number:
Affiliate Management Services
92350000
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Gambling and betting services
Services
II.1.4)
Short description
Tote Ireland Ltd. (“the Contracting Authority”) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. More details are available at www.thetote.com. Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote’s behalf. Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
500000.00
EUR
II.2.2)
Additional CPV code(s)
92351000
-
Gambling services
II.2.3)
Place of performance
Main site or place of performance:
Ireland
II.2.4)
Description of the procurement
Tote Ireland Ltd. (“the Contracting Authority”) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. All profits made by Tote Ireland are used for the improvement of Irish Horseracing. Tote Ireland Ltd. also bets into all UK horse-racing meetings and a selection of US, French, South African, Dubai and Singapore racing from both the racecourse and through the telephone and internet wagering systems. Conversely a number of countries bet into Tote Ireland pool including the UK, France, Germany, USA, Spain and the Netherlands. More details are available at www.thetote.com
Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote’s behalf.
Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives.
The successful service provider will be expected to deliver a full suite of affiliate management services including but not limited to:
Provision of 3rd party affiliate software
Affiliate Recruitment (internationally)
Affiliate Management
Affiliate related reporting i.e. automatic tracking, affiliate revenue, etc.
Provision of affiliate communication portal
Provision of affiliate promotion and marketing portal
Integration of affiliate management system to track existing Tote website and apps (Android & IOS)
Managing Payments to affiliates on behalf of Tote Ireland
For a detailed specification of requirements, please refer to the attached document.
Criteria below
Quality criterion
-
Name:
Methodology of Proposed Service Solution
/
Weighting:
50
Quality criterion
-
Name:
Contract Management
/
Weighting:
15
Quality criterion
-
Name:
Value Add
/
Weighting:
5
Price
-
Weighting:
30
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no