Date of dispatch of this notice: 17/11/2017
Expire date: 18/12/2017
External Reference: 2017-273675
TED Reference: 2017/S 223-464620
Contract notice - utilities
Information
Published
Contract notice - utilities
Cached Version
Contract notice – utilities
Services
Directive 2014/25/EU
Section I: Contracting entity
I.1)
Name and addresses
An Post
N/A
General Post Office
Dublin
O'Connell Street
IE
Contact person:
Noelle Kenneally
Telephone:
+353 17058551
E-mail:
noelle.kenneally@anpost.ie
Fax:
+353 18736828
NUTS code:
IE -
IRELAND
Main address:
http://www.anpost.ie/AnPost/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/391
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=121603&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=121603&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.6)
Main activity
Postal services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Marketing Communications Support
Reference number:
1730
II.1.2)
Main CPV code
79341000
-
Advertising services
II.1.3)
Type of contract
Services
II.1.4)
Short description
An Post is seeking to enter into a Single Party Framework Agreement with a supplier for Creative Advertising Services, Direct Marketing Services, Digital Marketing Services to An Post which will be split into the following Lot’s.
Lot 1 - Above the Line – Creative Services
Lot 2 - Below the Line – Direct Marketing Services
Lot 3 - Digital Marketing Services
The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years.
Interested parties may apply for all LOT’s or individual LOT’s as appropriate. An Post reserves the right to source the entire requirement (all LOT’s) with a single supplier or source each LOT with separate suppliers.
Lot 1 - Above the Line – Creative Services
Lot 2 - Below the Line – Direct Marketing Services
Lot 3 - Digital Marketing Services
The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years.
Interested parties may apply for all LOT’s or individual LOT’s as appropriate. An Post reserves the right to source the entire requirement (all LOT’s) with a single supplier or source each LOT with separate suppliers.
II.1.5)
Estimated total value
Value excluding VAT: 1.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79342100
-
Direct marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
An Post is seeking to enter into a Single Party Framework Agreement with a supplier for Creative Advertising Services, Direct Marketing Services, Digital Marketing Services to An Post which will be split into the following Lot’s.
Lot 1 - Above the Line – Creative Services
Lot 2 - Below the Line – Direct Marketing Services
Lot 3 - Digital Marketing Services
The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years.
Interested parties may apply for all LOT’s or individual LOT’s as appropriate. An Post reserves the right to source the entire requirement (all LOT’s) with a single supplier or source each LOT with separate suppliers.
LOT 1: Above the Line: Creative Services
Creative services include:
• Brand strategy, planning, creative development and production services
• Development of campaigns (offline and online) for various An Post (including certain of its subsidiaries and associated companies) products and services.
LOT 2: Below the Line: Direct Marketing Services
Direct marketing services include:
• Delivery of direct marketing planning and communication strategies to engage An Post’s various target audiences.
• Understanding market trends, diagnosing market challenges and originating /developing innovative ideas.
• Technical expertise and knowledge of current and emerging trends in direct/interactive marketing
• Specific DM initiatives to support Internal Communications campaigns
Lot 3: Digital marketing Services.
Digital marketing services to include;
• Delivery of Digial marketing planning and communication strategies to engage An Post’s various target audiences.
• Social Media and Content Development
• CX and customer journey planning
Lot 1 - Above the Line – Creative Services
Lot 2 - Below the Line – Direct Marketing Services
Lot 3 - Digital Marketing Services
The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years.
Interested parties may apply for all LOT’s or individual LOT’s as appropriate. An Post reserves the right to source the entire requirement (all LOT’s) with a single supplier or source each LOT with separate suppliers.
LOT 1: Above the Line: Creative Services
Creative services include:
• Brand strategy, planning, creative development and production services
• Development of campaigns (offline and online) for various An Post (including certain of its subsidiaries and associated companies) products and services.
LOT 2: Below the Line: Direct Marketing Services
Direct marketing services include:
• Delivery of direct marketing planning and communication strategies to engage An Post’s various target audiences.
• Understanding market trends, diagnosing market challenges and originating /developing innovative ideas.
• Technical expertise and knowledge of current and emerging trends in direct/interactive marketing
• Specific DM initiatives to support Internal Communications campaigns
Lot 3: Digital marketing Services.
Digital marketing services to include;
• Delivery of Digial marketing planning and communication strategies to engage An Post’s various target audiences.
• Social Media and Content Development
• CX and customer journey planning
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 1.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
With the option to renew for a further 24 months.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.2)
Conditions related to the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Negotiated procedure with prior call for competition
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
12/18/2017
Local time:
12:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
yes
VI.4)
Procedures for review
VI.4.1)
Review body
High Court
Four Courts
Dublin 7
IE