Date of dispatch of this notice: 17/10/2017
Expire date: 16/11/2017
External Reference: 2017-433650
TED Reference: 2017/S 202-415827
Contract notice
Information
Published
Contract notice
Cached Version
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Tourism Ireland Limited
N/A
5th Floor - Bishop's Square, Redmond's Hill
D02 TD99
Dublin
IE
Contact person:
Hannah Hughes
E-mail:
hhughes@tourismireland.com
NUTS code:
IE -
IRELAND
Main address:
http://www.ireland.com
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=118611&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Other activity:
Tourism - Destination Marketing
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Advertising and Marketing Communications Services
Reference number:
MCOMMS/2018
II.1.2)
Main CPV code
79341000
-
Advertising services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Tourism Ireland Limited is seeking to appoint one or more marketing communications agencies to provide:
(i) (Lot 1) Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building.
(ii) (Lot 2) Media Planning and Buying services,
From a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.
(i) (Lot 1) Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building.
(ii) (Lot 2) Media Planning and Buying services,
From a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.
II.1.5)
Estimated total value
Value excluding VAT: 57000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2)
Description
II.2.1)
Title
Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Across Tourism Ireland's global network of markets
II.2.4)
Description of the procurement
The successful agency will be required to respond to a marketing brief and develop a strategic direction a consequent creative branded advertising approach to promote tourism to the island of Ireland, including, but not limited to:
- Understanding each of the markets from where the island of Ireland draws its visitors; and
- Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for Tourism Ireland in all appropriate media.
- Understanding each of the markets from where the island of Ireland draws its visitors; and
- Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for Tourism Ireland in all appropriate media.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 7000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
84
This contract is subject to renewal:
yes
Description of renewals:
The initial contract term will be for 4 years with the option to extend annually for a further 3 years.
Please note that estimated contract value detailed above at II.2.6 relates to the first 4 years of the contract.
Please note that estimated contract value detailed above at II.2.6 relates to the first 4 years of the contract.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
3
/
Maximum number:
12
Objective criteria for choosing the limited number of candidates:
a) Demonstrable experience(past and present, evidenced by case studies) of creating ,co-ordinating and managing global and/or multi-market level campaigns with a focus on meeting strategic challenges and delivering, tracking and measuring results [25%]
b) Proven experience of implementing and localising (where appropriate) global campaigns and evidence of how global work has been made relevant for local markets. [20%]
c) Skilled account handling creative and account planning resource in GB, US, France and Germany and capability to service needs in other markets, or an alternative model that shows how these services can be provided centrally to meet the local needs for adaptation and nuance. Capability to track progress, measure the effectiveness of work, share knowledge and best practice amongst markets and the centre. [15%]
d) Demonstrable experience of established synergistic working relationships (internationally) with named media agency partners [10%]
e) Proven capability to plan, create and execute effective digitally/content lead campaigns
[20%]
Understanding and experience of the leisure, travel and tourism markets [10%]
All submissions will be evaluated against the above criteria stated in the PQQ - attached for downloading.
b) Proven experience of implementing and localising (where appropriate) global campaigns and evidence of how global work has been made relevant for local markets. [20%]
c) Skilled account handling creative and account planning resource in GB, US, France and Germany and capability to service needs in other markets, or an alternative model that shows how these services can be provided centrally to meet the local needs for adaptation and nuance. Capability to track progress, measure the effectiveness of work, share knowledge and best practice amongst markets and the centre. [15%]
d) Demonstrable experience of established synergistic working relationships (internationally) with named media agency partners [10%]
e) Proven capability to plan, create and execute effective digitally/content lead campaigns
[20%]
Understanding and experience of the leisure, travel and tourism markets [10%]
All submissions will be evaluated against the above criteria stated in the PQQ - attached for downloading.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Applicants should provide the required documentation as detailed in the PQQ which is available for downloading from the Irish Government procurement portal www.etenders.gov.ie Please note that the maximum limit for incoming emails is 10MB
PLEASE REFER TO THE DOCUMENTS ATTACHED FOR DOWNLOADING
PLEASE REFER TO THE DOCUMENTS ATTACHED FOR DOWNLOADING
II.2)
Description
II.2.1)
Title
Media Planning & Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Across Tourism Ireland's global network of markets
II.2.4)
Description of the procurement
The successful will be required to provide media planning and buying services, including, but not limited to:
- Understanding target audiences in all the visitor countries;
- Advising on the best way to target such potential visitors;
- Recommending media strategies to optimise and refine the media spend in each country;
- Purchasing media space on behalf of Tourism Ireland; and
- Shaping global media strategies and co-ordinating best practice across markets.
- Understanding target audiences in all the visitor countries;
- Advising on the best way to target such potential visitors;
- Recommending media strategies to optimise and refine the media spend in each country;
- Purchasing media space on behalf of Tourism Ireland; and
- Shaping global media strategies and co-ordinating best practice across markets.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 50000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
84
This contract is subject to renewal:
yes
Description of renewals:
The initial contract term will be for 4 years with the option to extend annually for a further 3 years.
Please note that estimated contract value detailed above at II.2.6 relates to the first 4 years of the contract.
Please note that estimated contract value detailed above at II.2.6 relates to the first 4 years of the contract.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
3
/
Maximum number:
5
Objective criteria for choosing the limited number of candidates:
a) Demonstrable experience(past and present, evidenced by case studies) of co-ordinating and managing media planning and buying on global or multi market campaigns supported with measurable results [35%]
b) First class planning and buying resource and reputation in the four key markets (GB, US, France and Germany) and the second line markets (including, but not limited to, Canada, Nordics, The Netherlands, Spain, Italy, and Australia) [25%]
c) Proven success (evidenced by case studies) of online media planning. Evidence of creating effective media campaigns using recommended channels to reach discrete target groupings effectively and efficiently [20%]
d) Demonstrable experience of established synergistic working relationships(internationally) with a creative agency partner [10%]
e) Understanding the metrics and econometrics of tourism brand response and ability to prescribe more responsive mediums plus proven success (evidenced by case studies) of using data and analytics to track or influence the consumer journey from engagement to action [10%]
b) First class planning and buying resource and reputation in the four key markets (GB, US, France and Germany) and the second line markets (including, but not limited to, Canada, Nordics, The Netherlands, Spain, Italy, and Australia) [25%]
c) Proven success (evidenced by case studies) of online media planning. Evidence of creating effective media campaigns using recommended channels to reach discrete target groupings effectively and efficiently [20%]
d) Demonstrable experience of established synergistic working relationships(internationally) with a creative agency partner [10%]
e) Understanding the metrics and econometrics of tourism brand response and ability to prescribe more responsive mediums plus proven success (evidenced by case studies) of using data and analytics to track or influence the consumer journey from engagement to action [10%]
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Applicants should provide the required documentation as detailed in the PQQ which is available for downloading from the Irish Government procurement portal www.etenders.gov.ie Please note that the maximum limit for incoming emails is 10MB
PLEASE REFER TO THE DOCUMENTS ATTACHED FOR DOWNLOADING
PLEASE REFER TO THE DOCUMENTS ATTACHED FOR DOWNLOADING
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.1)
Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie
III.1.2)
Economic and financial standing
List and brief description of selection criteria:
As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie
All candidates will be required to complete the European Single Procurement Document (ESPD)
All candidates will be required to complete the European Single Procurement Document (ESPD)
Minimum level(s) of standards possibly required:
As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie
All candidates will be required to complete the European Single Procurement Document (ESPD)
Lot 1
Candidates must declare by way of Part V of the ESPD included in the documentation that they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in each case.
(i) Turnover during any of the previous 3 financial years was at least €4,000,000.
Lot 2
Candidates must declare by way of Part V of the ESPD included in the documentation that they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in each case.
(i) Turnover during any of the previous 3 financial years was at least €8,000,000.
The Contracting Authority reserves the right to eliminate an Applicant’s request to participate from further consideration if the Applicant has not met the Contracting Authority’s minimum requirements in relation to financial standing.
All candidates will be required to complete the European Single Procurement Document (ESPD)
Lot 1
Candidates must declare by way of Part V of the ESPD included in the documentation that they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in each case.
(i) Turnover during any of the previous 3 financial years was at least €4,000,000.
Lot 2
Candidates must declare by way of Part V of the ESPD included in the documentation that they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in each case.
(i) Turnover during any of the previous 3 financial years was at least €8,000,000.
The Contracting Authority reserves the right to eliminate an Applicant’s request to participate from further consideration if the Applicant has not met the Contracting Authority’s minimum requirements in relation to financial standing.
III.1.3)
Technical and professional ability
List and brief description of selection criteria:
As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie
Minimum level(s) of standards possibly required:
As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie
III.2)
Conditions related to the contract
III.2.3)
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Competitive procedure with negotiation
IV.1.4)
Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.5)
Information about negotiation
The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
2017-11-16
Local time:
12:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Duration in months
: 12
(from the date stated for receipt of tender)
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.3)
Additional information
The supporting procurement documents and PQQ in relation to this Contract Notice are available for downloading free of charge from the Irish Government procurement portal www.etenders.gov.ie
This Call for Requests to Participate is the first stage in a staged Competitive Process With Negotiation.
In the first instance, interested parties are required to complete and submit the Qualification Questionnaire to commence the first stage of the process. Candidates will be assessed on the basis of the rules, criteria and weightings set out in Appendix A of that document, which are aimed at establishing the technical and professional abilities of candidates as well as their financial standing. The purpose of this document is to obtain sufficient information to enable Tourism Ireland to evaluate the suitability of candidates who will be invited to negotiate with the Tourism Ireland.
Shortlisted candidates will then be invited to participate in negotiation and submit an initial Tender. The submission of initial tenders will signal the commencement of negotiation.
Upon conclusion of negotiations, remaining candidates will be invited to submit a final tender. Final tenders will be evaluated against the award criteria as detailed in the ITT documentation. The award criteria will include both economic [50%] and also qualitative [50%] criteria.
Tourism Northern Ireland and Failte Ireland may opt to avail of the Services procured as a result of this competition.
Requests to Participate must be submitted in by the deadline stated as per the Instructions
Tourism Ireland cannot accept responsibility for applications that are lost or damaged in the post. Late applications will not be accepted.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by participants, whether or not afinal contract is awarded.
An Applicant may utilise the experience and capabilities of its parent company in meeting the pre-qualificationrequirements. In such case the Applicant must supply a written statement, signed by an authorisedrepresentative of the parent company, indicating the parent company’s agreement in principal to offer a parentcompany guarantee.
The Contracting Authority reserves the right to partner/merge members of a consortium with member(s) ofanother consortium to deliver the services.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North SouthImplementation Bodies and Tourism Ireland.
Award of this contract will be subject to selected candidates, if resident in Ireland, obtaining a Tax Clearance Certificate or equivalent as required by the Irish Revenue Commissioners.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by lawand without liability to the applicants) to amend or otherwise change the process or to terminate the process.This notice does not represent a commitment to enter into any contract(s).
For an overview of Tourism Ireland, please refer to our corporate website: https://www.tourismireland.com/
This Call for Requests to Participate is the first stage in a staged Competitive Process With Negotiation.
In the first instance, interested parties are required to complete and submit the Qualification Questionnaire to commence the first stage of the process. Candidates will be assessed on the basis of the rules, criteria and weightings set out in Appendix A of that document, which are aimed at establishing the technical and professional abilities of candidates as well as their financial standing. The purpose of this document is to obtain sufficient information to enable Tourism Ireland to evaluate the suitability of candidates who will be invited to negotiate with the Tourism Ireland.
Shortlisted candidates will then be invited to participate in negotiation and submit an initial Tender. The submission of initial tenders will signal the commencement of negotiation.
Upon conclusion of negotiations, remaining candidates will be invited to submit a final tender. Final tenders will be evaluated against the award criteria as detailed in the ITT documentation. The award criteria will include both economic [50%] and also qualitative [50%] criteria.
Tourism Northern Ireland and Failte Ireland may opt to avail of the Services procured as a result of this competition.
Requests to Participate must be submitted in by the deadline stated as per the Instructions
Tourism Ireland cannot accept responsibility for applications that are lost or damaged in the post. Late applications will not be accepted.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by participants, whether or not afinal contract is awarded.
An Applicant may utilise the experience and capabilities of its parent company in meeting the pre-qualificationrequirements. In such case the Applicant must supply a written statement, signed by an authorisedrepresentative of the parent company, indicating the parent company’s agreement in principal to offer a parentcompany guarantee.
The Contracting Authority reserves the right to partner/merge members of a consortium with member(s) ofanother consortium to deliver the services.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North SouthImplementation Bodies and Tourism Ireland.
Award of this contract will be subject to selected candidates, if resident in Ireland, obtaining a Tax Clearance Certificate or equivalent as required by the Irish Revenue Commissioners.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by lawand without liability to the applicants) to amend or otherwise change the process or to terminate the process.This notice does not represent a commitment to enter into any contract(s).
For an overview of Tourism Ireland, please refer to our corporate website: https://www.tourismireland.com/
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
Dublin 7
IE