Date of dispatch of this notice: 15/08/2017
External Reference: 2017-100670
TED Reference: 2017/S 155-322287
Contract award notice
Information
Published
Contract award notice
Cached Version
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Fáilte Ireland-National Tourism Development Authority
N/A
88-95 Amiens Street
Dublin
1
IE
Contact person:
Sabrina Jones
Telephone:
+353 18847888
E-mail:
procurement@failteireland.ie
NUTS code:
IE -
IRELAND
Main address:
www.failteireland.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
For the appointment of a Strategic Digital Agency Partner
Reference number:
DI/2017/01
II.1.2)
Main CPV code
79413000
-
Marketing management consultancy services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Fáilte Ireland are looking for a digital agency partner to work with us to evolve our strategic digital thinking, develop a new digital strategy across our suite of brands and the tourism industry in Ireland, and work with us on the implementation of that strategy over the next 3-5 years. In the last number of years Fáilte Ireland have launched three consumer facing brands (Dublin, Wild Atlantic Way and Ireland’s Ancient East), built a robust digital eco system in support of these brands and have implemented a hugely successful content marketing strategy. Fáilte Ireland now requires an agency partner to help us bring our digital offering to the next level.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Lowest offer:
6000000.00
EUR
/
Highest offer:
8000000.00
EUR
taken into consideration
(excluding VAT)
II.2)
Description
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79342000
-
Marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Dublin 1
II.2.4)
Description of the procurement
Fáilte Ireland are looking for a digital agency partner to work with us to evolve our strategic digital thinking, develop a new digital strategy across our suite of brands and the tourism industry in Ireland, and work with us on the implementation of that strategy over the next 3-5 years. In the last number of years Fáilte Ireland have launched three consumer facing brands (Dublin, Wild Atlantic Way and Ireland’s Ancient East), built a robust digital eco system in support of these brands and have implemented a hugely successful content marketing strategy. Fáilte Ireland now requires an agency partner to help us bring our digital offering to the next level.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Understanding the Visitor
/
Weighting:
20
Quality criterion
-
Name:
Digital Strategy
/
Weighting:
35
Quality criterion
-
Name:
Resources and Team
/
Weighting:
10
Quality criterion
-
Name:
Value Add over the duration of the contract
/
Weighting:
5
Price
-
Weighting:
30
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
For the appointment of a Strategic Digital Agency Partner
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
Accelerated procedure
Justification:
The current contract has almost reached the maximum value. To ensure we are fully compliant with the EU directives, we need to put a new contract in place as soon as possible.
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2017/S 038-068942
Section V: Award of contract
Contract No: 1
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
01/08/2017
V.2.2)
Information about tenders
Number of tenders received:
10
Number of tenders received from SMEs:
10
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
In the company of Huskies
4th Floor, Portview House, Thorncastle Street
Dublin 4
D04 V9Y9
IE
Telephone:
+353 16681529
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1618910.00
EUR
/
Highest offer:
1967200.00
EUR
taken into consideration
Section VI: Complementary information
VI.3)
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties
2) This is the sole call for competition for this service.
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.
4) Establishment of this contract will be subject to the approval of the competent authorities.
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return FULLY COMPLETED questionnaires in order to avoid the risk of elimination from the competition at the application stage.
2) This is the sole call for competition for this service.
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.
4) Establishment of this contract will be subject to the approval of the competent authorities.
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return FULLY COMPLETED questionnaires in order to avoid the risk of elimination from the competition at the application stage.
VI.4)
Procedures for review
VI.4.1)
Review body
VI.5)
Date of dispatch of this notice
11/08/2017