Date of dispatch of this notice: 10/04/2017
External Reference: 2017-452160
TED Reference: 2017/S 072-137632
Contract award notice
Information
Published
Contract award notice
Cached Version
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
The Office of Government Procurement
N/A
3A Mayor Street Upper
Dublin 1. D01 PF72.
Dublin
IE
Telephone:
+353 761008000
E-mail:
support@ogp.gov.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.procurement.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/351
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.4)
Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Multi-Supplier Framework Agreement for the provision of Creative and Digital Campaign Services for all Public Sector Bodies
Reference number:
MMP020F
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Office of Government Procurement (‘OGP’) invites responses to this ‘Expressions of Interest’ (‘EOI’) request from economic operators (‘Candidates’). The purpose of this competition is to establish a Multi Supplier Framework Agreement for the supply of ‘Creative and Digital Campaign Services’ which will be utilised by Framework Clients (Public Sector Bodies). This Framework Agreement will be divided into two lots: Lot 1: Creative & Digital Campaign Services Lot 2: Digital Specialist Services
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
60000000.00
EUR
II.2)
Description
II.2.1)
Title
Lot 1: Creative & Digital Campaign Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79341500
-
Aeral advertising services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
92200000
-
Radio and television services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Multi-Supplier Framework Agreement for the provision of Creative and Digital Services :
Creative & Digital Campaign Services:
Creative & Digital Campaign Services:
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Understanding of the Scope and Scale of the OGP Requirements
/
Weighting:
1000
Quality criterion
-
Name:
Understanding of the challenges of the brief and of the target audi-ences
/
Weighting:
1500
Quality criterion
-
Name:
Strategic approach and strategy proposed
/
Weighting:
1500
Quality criterion
-
Name:
Creative proposals
/
Weighting:
1500
Quality criterion
-
Name:
Quality and balance of resource offered
/
Weighting:
1500
Cost criterion
-
Name:
Remuneration & costs (as per the pricing schedule and RFT) including approach to measuring ROI
/
Weighting:
3000
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Please refer to the Request for Tender documents associated with the notice published on www.etenders.gov.ie RFT (109508)
II.2)
Description
II.2.1)
Title
Lot 2: Digital Specialist Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79341500
-
Aeral advertising services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
92200000
-
Radio and television services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Multi-Supplier Framework Agreement for the provision of Creative and Digital Services:
Digital Specialist Services
Digital Specialist Services
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Understanding of the Scope and Scale of the OGP Requirements
/
Weighting:
1000
Quality criterion
-
Name:
Understanding of the challenges of the brief and of the target audi-ences
/
Weighting:
1500
Quality criterion
-
Name:
Strategic approach and digital strategy proposed
/
Weighting:
1500
Quality criterion
-
Name:
Creative digital proposals
/
Weighting:
1500
Quality criterion
-
Name:
Quality and balance of resource offered
/
Weighting:
1500
Cost criterion
-
Name:
Remuneration & costs (as per the pricing schedule and RFT) including approach to measuring ROI
/
Weighting:
3000
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Please refer to the Request for Tender documents associated with the notice published on www.etenders.gov.ie RFT (109508)
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2016/S 193-347415
Section V: Award of contract
Contract No: 1
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Atomic Advertising Ltd
279207
15A Bishop St
Dublin 8
Dublin
IE
Telephone:
+353 14070700
E-mail:
niall@atomic.ie
Fax:
+353 14070701
NUTS code:
IE -
IRELAND
Internet address:
http://www.atomic.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 2
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Daring Boys and Girls Ltd
473842
Bloomfield House, Bloomfield Avenue, Portobello
Dublin
Dublin
IE
Telephone:
+353 16877960
E-mail:
patrick.meade@boysandgirls.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.boysandgirls.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 3
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
In the Company of Huskies
8286818W
4th Floor, Portview House, Thorncastle Street
Dublin
Dublin
IE
Telephone:
+353 16681529
NUTS code:
IE -
IRELAND
Internet address:
http://www.huskiesagency.com
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 4
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Irish International
145570
17 Gilford Road
Dublin 4
Sandymount
IE
Telephone:
+353 12060600
NUTS code:
IE -
IRELAND
Internet address:
http://www.irishinternational.com
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 5
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Javelin Advertising
4808632D
The Warehouse, 10 Coke Lane, Smithfield, Dublin 7
Dublin
IE
Telephone:
+353 018587900
E-mail:
ken@javelin.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.javelin.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 6
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
kick communications
6412130M
Gilford Hall, 13 Gilford Road, Sandymount
dublin 4
dublin
IE
Telephone:
+353 012602091
E-mail:
john@kickcommunications.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.wekick.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 7
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Language Communications Ltd
8257228L
28 Great Strand Street
Dublin 1
Dublin
IE
Telephone:
+353 18783300
E-mail:
adam5@language.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.language.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 8
Lot No: 1
Title: Lot 1: Creative & Digital Campaign Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
TBWA\Dublin
6584272W
41A Blackberry Lane
Dublin
Rathmines
IE
Telephone:
+353 14966920
E-mail:
paula.kelly@tbwa.com
NUTS code:
IE -
IRELAND
Internet address:
http://tbwa-dublin.com
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
48000000.00
EUR
Section V: Award of contract
Contract No: 9
Lot No: 2
Title: Lot 2: Digital Specialist Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Agtel
IE4559325i
22 Fitzwilliam Street Upper
Dublin
Dublin
IE
Telephone:
+353 017088154
E-mail:
diarmaid.m@agtel.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.agtel.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
12000000.00
EUR
Section V: Award of contract
Contract No: 10
Lot No: 2
Title: Lot 2: Digital Specialist Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
ebow
IE6327496J
1 Castle Street, Dublin 2
Dublin
Dublin
IE
Telephone:
+353 14789090
E-mail:
nikki@ebow.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.ebow.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
12000000.00
EUR
Section V: Award of contract
Contract No: 11
Lot No: 2
Title: Lot 2: Digital Specialist Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
eightytwenty
IE3318655EH
3rd Floor
Dublin
Dublin 2
IE
Telephone:
+353 872259164
E-mail:
david.connor@eightytwenty.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.eightytwenty.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
12000000.00
EUR
Section V: Award of contract
Contract No: 12
Lot No: 2
Title: Lot 2: Digital Specialist Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Maxmedia Ireland Limited
9767162K
The Courtyard
County Dublin
20e Castle Street, D
IE
Telephone:
+353 012025403
E-mail:
lgaughran@maxmedia.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.maxmedia.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
12000000.00
EUR
Section V: Award of contract
Contract No: 13
Lot No: 2
Title: Lot 2: Digital Specialist Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Radical
IE6325427D
16 Sir John Rogersons Quay
Dublin
Dublin
IE
Telephone:
+353 16496387
E-mail:
aisling.blake@radical.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.radical.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
12000000.00
EUR
Section V: Award of contract
Contract No: 14
Lot No: 2
Title: Lot 2: Digital Specialist Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2017
V.2.2)
Information about tenders
Number of tenders received:
24
Number of tenders received by electronic means:
24
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
ZOO Digital
IE9686463B
Floor 1, 19-20 Denzille Lane,
Dublin
Dublin 2
IE
Telephone:
+353 15250951
E-mail:
colin@zoodigital.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.zoodigital.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
12000000.00
EUR
Section VI: Complementary information
VI.3)
Additional information
Please refer to the Request for Tender documents associated with the notice published on www.etenders.gov.ie (RFT #109508)
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court of Ireland
Dublin
IE
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
Please consult with your own legal advisers.
VI.5)
Date of dispatch of this notice
10/04/2017