II.1)
Scope of the procurement
For the appointment of a Strategic Digital Agency Partner
Reference number:
DI/2017/01
79413000
-
Marketing management consultancy services
Services
II.1.4)
Short description
Fáilte Ireland are looking for a digital agency partner to work with us to evolve our strategic digital thinking, develop a new digital strategy across our suite of brands and the tourism industry in Ireland, and work with us on the implementation of that strategy over the next 3-5 years. In the last number of years Fáilte Ireland have launched three consumer facing brands (Dublin, Wild Atlantic Way and Ireland’s Ancient East), built a robust digital eco system in support of these brands and have implemented a hugely successful content marketing strategy. Fáilte Ireland now requires an agency partner to help us bring our digital offering to the next level.
II.1.5)
Estimated total value
Value excluding VAT: 6000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79342000
-
Marketing services
II.2.3)
Place of performance
Main site or place of performance:
Dublin 1
II.2.4)
Description of the procurement
Fáilte Ireland are looking for a digital agency partner to work with us to evolve our strategic digital thinking, develop a new digital strategy across our suite of brands and the tourism industry in Ireland, and work with us on the implementation of that strategy over the next 3-5 years. In the last number of years Fáilte Ireland have launched three consumer facing brands (Dublin, Wild Atlantic Way and Ireland’s Ancient East), built a robust digital eco system in support of these brands and have implemented a hugely successful content marketing strategy. Fáilte Ireland now requires an agency partner to help us bring our digital offering to the next level.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 6000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
no
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
4
Objective criteria for choosing the limited number of candidates:
See the Pre Qualification Questionnaire for criteria, available for downloading from www.etenders.gov.ie
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
For the appointment of a Strategic Digital Agency Partner