II.1)
Scope of the procurement
Water safety promotion campaign 2017
Reference number:
IWS759
79413000
-
Marketing management consultancy services
Services
II.1.4)
Short description
Irish Water Safety (IWS), a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.
II.1.5)
Estimated total value
Value excluding VAT: 200000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2.2)
Additional CPV code(s)
73210000
-
Research consultancy services
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79415200
-
Design consultancy services
79822500
-
Graphic design services
79930000
-
Specialty design services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
To supply a combination of the creative, production and broadcast elements associated with the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.
Criteria below
Quality criterion
-
Name:
Creative ideas
/
Weighting:
40
Quality criterion
-
Name:
Production
/
Weighting:
40
Quality criterion
-
Name:
Broadcast
/
Weighting:
20
Price
-
Weighting:
80
Value excluding VAT: 300000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
11
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Creative elements
Lot No:
2
II.2.2)
Additional CPV code(s)
73210000
-
Research consultancy services
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79415200
-
Design consultancy services
79822500
-
Graphic design services
79930000
-
Specialty design services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
To supply the creative elements associated with the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.
Criteria below
Quality criterion
-
Name:
Creative
/
Weighting:
50
Quality criterion
-
Name:
Experience & Track Record
/
Weighting:
10
Quality criterion
-
Name:
Deliverability
/
Weighting:
20
Quality criterion
-
Name:
Community Benefits
/
Weighting:
20
Cost criterion
-
Name:
Creative
/
Weighting:
40
Cost criterion
-
Name:
Production
/
Weighting:
40
Cost criterion
-
Name:
Broadcast
/
Weighting:
20
Value excluding VAT: 300000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
11
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
yes
Description of options:
Options of including one or more of the creative / production / broadcast.
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Production Elements
Lot No:
3
II.2.2)
Additional CPV code(s)
73210000
-
Research consultancy services
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79415200
-
Design consultancy services
79822500
-
Graphic design services
79930000
-
Specialty design services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
To supply the production elements associated with the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.
Criteria below
Cost criterion
-
Name:
Cost
/
Weighting:
Lowest
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
11
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Broadcast Elements
Lot No:
4
II.2.2)
Additional CPV code(s)
73210000
-
Research consultancy services
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79415200
-
Design consultancy services
79822500
-
Graphic design services
79930000
-
Specialty design services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
To supply the broadcast elements associated with the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.
Criteria below
Quality criterion
-
Name:
Market penetration
/
Weighting:
80
Quality criterion
-
Name:
Experience & Track Record
/
Weighting:
20
Cost criterion
-
Name:
Cost
/
Weighting:
Lowest
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
11
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no