Date of dispatch of this notice: 11/01/2017
External Reference: 2017-761683
TED Reference: 2017/S 009-013609
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Defence Forces Ireland
N/A
DF PR Branch, Station Rd
Newbridge
Co. Kildare
IE
Contact person:
Dan Ayiotis
Telephone:
+353 18046833
E-mail:
daniel.ayiotis@defenceforces.ie
NUTS code:
IE -
IRELAND
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1144
I.4)
Type of the contracting authority
National or federal agency/office
I.5)
Main activity
Defence
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Provision of a Brand Led Recruitment Campaign
Reference number:
A22-DA01-16
II.1.2)
Main CPV code
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Defence Forces intends to tender for the provision of services for a ‘Brand Led’ Recruitment Campaign. Essentially, the Defence Forces requires a repositioning of its brand in support of new organisational objectives, one that can be incorporated into a recruitment campaign. The successful tenderer will be called on to work collaboratively with the Defence Forces on the rebrand and the subsequent recruitment campaign. The Defence Forces intends to launch a rebrand of the Defence Forces, which will be used during a recruitment campaign in February 2017.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
250000.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Defence Forces HQ, Station Road, Newbridge, Co. Kildare, Ireland
II.2.4)
Description of the procurement
The Defence Forces intends to tender for the provision of services for a ‘Brand Led’ Recruitment Campaign. Essentially, the Defence Forces requires a repositioning of its brand in support of new organisational objectives, one that can be incorporated into a recruitment campaign. The successful tenderer will be called on to work collaboratively with the Defence Forces on the rebrand and the subsequent recruitment campaign. The Defence Forces intends to launch a rebrand of the Defence Forces, which will be used during a recruitment campaign in February 2017.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Innovation
/
Weighting:
20%
Quality criterion
-
Name:
Fitness for purpose
/
Weighting:
30%
Quality criterion
-
Name:
Previous experience/ references
/
Weighting:
10%
Price
-
Weighting:
40%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2016/S 213-388426
Section V: Award of contract
Contract No: 1
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
29/12/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received from SMEs:
7
Number of tenders received from tenderers from other EU Member States:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Defence Forces Ireland
Station Rd
Newbridge
IE
NUTS code:
IE0 -
IRELAND
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
250000.00
EUR
Lowest offer:
97000.00
EUR
/
Highest offer:
240000.00
EUR
taken into consideration
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
High Court Ireland
Dublin
IE
VI.5)
Date of dispatch of this notice
12/01/2017