Date of dispatch of this notice: 01/11/2016
Expire date: 16/12/2016
External Reference: 2016-002028
TED Reference: 2016/S 213-388426
Social and other specific services – public contracts - Call for competition
Information
Published
Social and other specific services – public contracts - Call for competition
Social and other specific services – public contracts
Prior information notice - This notice is a call for competition
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Defence Forces Ireland
N/A
DF PR Branch, Station Rd
Newbridge
Co. Kildare
IE
Contact person:
Dan Ayiotis
Telephone:
+353 18046833
E-mail:
daniel.ayiotis@defenceforces.ie
NUTS code:
IE -
IRELAND
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1144
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=104741&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
National or federal agency/office
I.5)
Main activity
Defence
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Provision of a Brand Led Recruitment Campaign
Reference number:
A22-DA01-16
II.1.2)
Main CPV code
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Defence Forces intends to tender for the provision of services for a ‘Brand Led’ Recruitment Campaign. Essentially, the Defence Forces requires a repositioning of its brand in support of new organisational objectives, one that can be incorporated into a recruitment campaign. The successful tenderer will be called on to work collaboratively with the Defence Forces on the rebrand and the subsequent recruitment campaign. The Defence Forces intends to launch a rebrand of the Defence Forces, which will be used during a recruitment campaign in February 2017.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
II.1.5)
Estimated total value
Value excluding VAT: 250000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Defence Forces HQ, Station Road, Newbridge, Co. Kildare, Ireland
II.2.4)
Description of the procurement
The Defence Forces intends to tender for the provision of services for a ‘Brand Led’ Recruitment Campaign. Essentially, the Defence Forces requires a repositioning of its brand in support of new organisational objectives, one that can be incorporated into a recruitment campaign. The successful tenderer will be called on to work collaboratively with the Defence Forces on the rebrand and the subsequent recruitment campaign. The Defence Forces intends to launch a rebrand of the Defence Forces, which will be used during a recruitment campaign in February 2017.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
Objectives
Re position Defence Forces brand to support organisational objectives.
Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept.
Content creation to support the roll out of new brand concept.
Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.
II.2.6)
Estimated value
Value excluding VAT: 250000.00
EUR
II.2.7)
Duration of the contract or the framework agreement
Duration in months:
36
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.4)
Objective rules and criteria for participation
List and brief description of rules and criteria: See section 5 of documentation associated with this notice.
III.2)
Conditions related to the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Form of procedure
Open procedure
IV.1.3)
Information about framework agreement
The procurement involves the establishment of a framework agreement
IV.1.10)
Identification of the national rules applicable to the procedure
Information about national procedures is available at: http://etenders.gov.ie
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate / Time limit for receipt of expressions of interest
Date:
16/12/2016
Local time:
18:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English, Irish
IV.2.5)
Scheduled date for start of award procedures
22/12/2016
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
High Court Ireland
Dublin
IE
VI.5)
Date of dispatch of this notice
03/11/2016