ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 16/11/2016

External Reference: 2016-697428

TED Reference: 2016/S 223-406652

Contract award notice

Cached Version

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Minister for Finance
N/A
Government Buildings, Merrion Street
Dublin
DO2 R583
IE
Contact person: Colm O'Neill
Telephone: +353 16045818
E-mail: procurementofficer@finance.gov.ie
NUTS code:  IE0 -  IRELAND
Internet address(es):
Main address: http://www.finance.gov.ie/
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/310

I.2)

Joint procurement

The contract is awarded by a central purchasing body
I.4)

Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)

Main activity

Economic and financial affairs

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets)
Reference number:  Research, Design and Media Buy
II.1.2)

Main CPV code

79342000  -  Marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets).
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  600000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

73200000  -  Research and development consultancy services
73300000  -  Design and execution of research and development
79300000  -  Market and economic research; polling and statistics
79340000  -  Advertising and marketing services
79413000  -  Marketing management consultancy services
II.2.3)

Place of performance

NUTS code:  IE021 -  Dublin
Main site or place of performance:  
Department of Finance
II.2.4)

Description of the procurement

In Summary, the services sought are as follows: Conduct research and produce a report on the findings of same in relation to current barriers for retail banking customers in the Irish market switching financial products and providers; Develop a strategy and action plan based on research undertaken; Coordinate with relevant stakeholders; Implement this strategy including matters such as creating whatever materials and media campaigns are considered by the tenderer, with the agreement of the Contracting Authority, to be the most effective means of communicating with the public and raising public awareness; Measure and analyse the success of the campaign qualitatively and quantitatively; Monitor and review the effectiveness of the strategy on an ongoing basis; Adapt and refine the strategy as a result of monitoring and reviews as necessary to ensure ongoing effectiveness; and Present a final evaluation report to the Contracting Authority on the overall project.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Understanding of tender  /  Weighting:  15%
Quality criterion  -  Name:  Methodology and strategy  /  Weighting:  25%
Quality criterion  -  Name:  Relevant skills, expertise etc.  /  Weighting:  15%
Quality criterion  -  Name:  Creative approach  /  Weighting:  20%
Quality criterion  -  Name:  Evaluation  /  Weighting:  5%
Cost criterion  -  Name:  Total cost excluding campaign delivery  /  Weighting:  20%
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2016/S 137-247510

Section V: Award of contract

Contract No: 1

Lot No: 1

Title: Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets)

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

27/10/2016
V.2.2)

Information about tenders

Number of tenders received:  4
Number of tenders received from SMEs:  3
The contract has been awarded to a group of economic operators :  yes
V.2.3)

Name and address of the contractor

Language Communications Ltd
28 Great Strand Street
Dublin
D01 EA40
IE
NUTS code:  IE -  IRELAND

The contractor is an SME : yes
Coyne Research Associates Ltd
16 The Courtyard, Kilcarbery Business Park
Dublin 22
IE
NUTS code:  IE -  IRELAND

The contractor is an SME : yes
ZenithOptimedia Ltd
16 Sir John Rogerson's Quay
Dublin 2
IE
NUTS code:  IE -  IRELAND

The contractor is an SME : yes
Fusio Ltd
26 Great Strand Street
Dublin 1
IE
NUTS code:  IE -  IRELAND

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  600000.00  EUR
Total value of the contract/lot:  600000.00  EUR
V.2.5)

Information about subcontracting

The contract is likely to be subcontracted

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

Department of Finance
Government Buildings, Upper Merrion Street
Dublin
D02 R583
IE
Telephone: +353 16045818
E-mail: procurementofficer@finance.gov.ie

VI.5)

Date of dispatch of this notice

16/11/2016