ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 13/10/2016

External Reference: 2016-256089

TED Reference: 2016/S 201-363267

Contract award notice

Cached Version

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Dublin City Council
N/A
Media Relations and Corporate Communciations, Block 3, Floor 3
Civic Offices, Dublin 8
Wood Quay,
IE
Contact person: Alan Breen
Telephone: +353 12222106
E-mail: adverts@dublincity.ie
NUTS code:  IE021 -  Dublin
Internet address(es):
Main address: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/267
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/267

I.4)

Type of the contracting authority

Regional or local authority
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Expression of Interest for a Single Party Framework Agreement for the Provision of Services in two Lots. Lot 1. Media Planning and Buying. Lot 2. Creative Services
II.1.2)

Main CPV code

79341000  -  Advertising services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Dublin City Council is seeking Expressions of Interest from suitably qualified
candidates with a view to establishing a Single Party Framework Agreement in 2
Lots: Lot 1 - Media Planning and Buying Services (Estimated annual value
EUR500,000) and Lot 2 - Creative Services (Estimated Annual Value EUR70,000).
The requirements of this Framework Agreement are divided into 2 lots and
tenderers may apply for admission to the Framework under one or more lots.
The Single Party Framework Agreement covers the provision of:
Lot 1 – Media Planning and Buying
• The development of media strategies and plans.
• Purchasing of online and offline media channels
Lot 2 – Creative Services
• Development of communication strategies
• Production and implementation of creative assets
II.1.6)

Information about lots

This contract is divided into lots: yes
II.1.7)

Total value of the procurement

Lowest offer:  570000.00  EUR / Highest offer:  2280000.00  EUR   taken into consideration  (excluding VAT)
II.2)

Description

II.2.1)

Title

Media Planning and Buying
Lot No:  1
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
II.2.3)

Place of performance

NUTS code:  IE021 -  Dublin
II.2.4)

Description of the procurement

Media Planning and Buying
(Estimated annual value €500,000)
• The development of media strategies and plans.
• Purchasing of online and offline media channels.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Proposed Agency Team  /  Weighting:  2500
Quality criterion  -  Name:  Day to day Process Management  /  Weighting:  1000
Cost criterion  -  Name:  Ultimate Cost  /  Weighting:  6500
II.2.11)

Information about options

Options: yes
Description of options:
1 Year with the option of additional 3 X 1 Year
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)

Additional information

Please see tender documents RFT ID: 98245 available at www.etenders.gov.ie
II.2)

Description

II.2.1)

Title

Creative Services
Lot No:  2
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
II.2.3)

Place of performance

NUTS code:  IE021 -  Dublin
II.2.4)

Description of the procurement

Creative Services (Estimated annual Value €70,000)
• Development of communication strategies
• Production and implementation of creative assets
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Proposed Team  /  Weighting:  2000
Quality criterion  -  Name:  Day to day Process Management  /  Weighting:  1000
Quality criterion  -  Name:  Quality of Strategic Proposals  /  Weighting:  3500
Cost criterion  -  Name:  Ultimate Cost  /  Weighting:  3500
II.2.11)

Information about options

Options: yes
Description of options:
1 Year with the option of additional 3 X 1 Year
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)

Additional information

Please see tender documents RFT ID: 98245 available at www.etenders.gov.ie

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2015/S 142-261996

Section V: Award of contract

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

29/09/2016
V.2.2)

Information about tenders

Number of tenders received:  4
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

CARAT Advertising
16A The Crescent
Monkstown
Dublin
IE
NUTS code:  IE021 -  Dublin

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot:  2000000.00  EUR

Section V: Award of contract

Title: LOT 2: Creative Advertising Services

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

29/09/2016
V.2.2)

Information about tenders

Number of tenders received:  2
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

DDFH&B
3 Christchurch Square
Dublin
Dublin 8
IE
NUTS code:  IE021 -  Dublin

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot:  280000.00  EUR

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

The High Court, Chief Registrar
The Four Courts, Inns Quay
Dublin
7
IE
E-mail: www.highcourtcentraloffice@courts.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
Please consult your solicitor
VI.5)

Date of dispatch of this notice

13/10/2016