Contract award notice - utilities

Information

Published

Date of dispatch of this notice: 15/07/2016

External Reference: 2016-006951

TED Reference: 2016/S 137-247803

Contract award notice - utilities

Cached Version

Contract award notice – utilities

Results of the procurement procedure

Services

Directive 2014/25/EU

Section I: Contracting entity

I.1)

Name and addresses

Transport Infrastructure Ireland (TII)
9510201H
Parkgate Business Centre, Parkgate Street
Dublin 8, D08 DK10
Co. Dublin
IE
Contact person: Tony Redmond
Telephone: +353 16463600
NUTS code:  IE -  IRELAND
Internet address(es):
I.6)

Main activity

Other activity:  Roads and Light Rail

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Media Buying -Service Provider
Reference number:  2016/S 025-041053 (short version 41053-2016)
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Transport Infrastructure Ireland (TII) require one media buying company to
provide both traditional and new media services for a 5 year contract under two
lots. Lot 1 is to encompass media buying in relation to Luas Operations and
Other TII Services and Projects. Lot 2 is to encompass media buying in relation
to the support of Capital Programme Delivery.
The services that are required will be detailed in the Scope of
Services document for both Lots under the following headings:
Radio Advertising Services, Press Advertising Services, Outdoor Advertising
Services, TV Advertising Services, Digital Advertising Services, Social Media
Advertising Services, Media Briefing Services and Ad-Hoc Marketing Services.
II.1.6)

Information about lots

This contract is divided into lots: yes
II.1.7)

Total value of the procurement ( Agree to publish? yes )

Value excluding VAT:  1300000.00  EUR
II.2)

Description

II.2.1)

Title

Media Buying - Lot 1
Lot No:  1
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
Main site or place of performance:  
Dublin
II.2.4)

Description of the procurement

Lot 1: TII Media Buying for Luas Operations and
other TII Services and Projects.
TII require the services of a media buying expert to
provide both traditional and new media services.
The following services that are required will be
detailed in the Scope of Services document for
each heading: Radio Advertising Services, Press
Advertising, Outdoor Advertising, TV Advertising,
Digital Advertising, Social Media Advertising, Media
Briefing and Ad-Hoc Marketing Services
II.2.5)

Award criteria ( Agree to publish? yes )

Criteria below
Cost criterion  -  Name:  Price  /  Weighting:  70%
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

Media Buying - Lot 2.
Lot No:  2
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
Main site or place of performance:  
Dublin
II.2.4)

Description of the procurement

Lot 2: TII Media Buying to Support Capital
Programme Delivery. TII require the services of a
media buying expert to provide both traditional and
new media services. The following services that are
required will be detailed in the Scope of Services
document for each heading: Advertising, Digital
Marketing, Social Networks and Micro-Blogging,
Media Briefing Services and Marketing Services.
II.2.5)

Award criteria ( Agree to publish? yes )

Criteria below
Price
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2016/S 025-041053

Section V: Award of contract

Contract No: 1

Lot No: 1

Title: Media Buying - Lot 1

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

04/07/2016
V.2.2)

Information about tenders ( Agree to publish? yes )

Number of tenders received:  1
Number of tenders received from SMEs:  1
Number of tenders received from tenderers from other EU Member States:  1
Number of tenders received by electronic means:  1
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor ( Agree to publish? yes )

Starcom Ireland
341204
16 Sir John Rogersons Quay
Dublin 2
D02 W529
IE
Telephone: +353 16452950
NUTS code:  IE -  IRELAND
Internet address: http://starcom.ie/

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT) ( Agree to publish? yes )

Initial estimated total value of the contract/lot:  1300000.00  EUR
Total value of the contract/lot:  1300000.00  EUR
V.2.6)

Price paid for bargain purchases

Value excluding VAT: 1300000.00  EUR

Section V: Award of contract

Contract No: 2

Lot No: 2

Title: Media Buying - Lot 2.

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

04/07/2016
V.2.2)

Information about tenders ( Agree to publish? yes )

Number of tenders received:  1
Number of tenders received from SMEs:  1
Number of tenders received from tenderers from other EU Member States:  1
Number of tenders received by electronic means:  1
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor ( Agree to publish? yes )

Starcom Ireland
341204
16 Sir John Rogersons Quay
Dublin 2
D02 W529
IE
NUTS code:  IE -  IRELAND

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT) ( Agree to publish? yes )

Initial estimated total value of the contract/lot:  1.00  EUR
Total value of the contract/lot:  1.00  EUR

Section VI: Complementary information

VI.3)

Additional information

Amount for Lot 1 award includes for Lot 2.
VI.4)

Procedures for review

VI.4.1)

Review body

Central Office of the High Court
Four Courts
Dublin
7
IE
Telephone: +353 18886511
Fax: +353 18886125
Internet address: http://www.courts.ie

VI.4.2)

Body responsible for mediation procedures

Central Office of the High Court
Four Courts
Dublin
7
IE
Telephone: +353 18886511
Fax: +353 18886125
Internet address: http://www.courts.ie

VI.5)

Date of dispatch of this notice

15/07/2016