II.1)
Scope of the procurement
Media Buying -Service Provider
Reference number:
2016/S 025-041053 (short version 41053-2016)
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
Transport Infrastructure Ireland (TII) require one media buying company to
provide both traditional and new media services for a 5 year contract under two
lots. Lot 1 is to encompass media buying in relation to Luas Operations and
Other TII Services and Projects. Lot 2 is to encompass media buying in relation
to the support of Capital Programme Delivery.
The services that are required will be detailed in the Scope of
Services document for both Lots under the following headings:
Radio Advertising Services, Press Advertising Services, Outdoor Advertising
Services, TV Advertising Services, Digital Advertising Services, Social Media
Advertising Services, Media Briefing Services and Ad-Hoc Marketing Services.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
( Agree to publish? yes )
Value excluding VAT:
1300000.00
EUR
Media Buying - Lot 1
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
Lot 1: TII Media Buying for Luas Operations and
other TII Services and Projects.
TII require the services of a media buying expert to
provide both traditional and new media services.
The following services that are required will be
detailed in the Scope of Services document for
each heading: Radio Advertising Services, Press
Advertising, Outdoor Advertising, TV Advertising,
Digital Advertising, Social Media Advertising, Media
Briefing and Ad-Hoc Marketing Services
II.2.5)
Award criteria
( Agree to publish? yes )
Criteria below
Cost criterion
-
Name:
Price
/
Weighting:
70%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Media Buying - Lot 2.
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
Lot 2: TII Media Buying to Support Capital
Programme Delivery. TII require the services of a
media buying expert to provide both traditional and
new media services. The following services that are
required will be detailed in the Scope of Services
document for each heading: Advertising, Digital
Marketing, Social Networks and Micro-Blogging,
Media Briefing Services and Marketing Services.
II.2.5)
Award criteria
( Agree to publish? yes )
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no