Date of dispatch of this notice: 15/07/2016
Expire date: 26/08/2016
External Reference: 2016-454535
TED Reference: 2016/S 137-247510
Contract notice
Information
Published
Contract notice
Cached Version
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Department of Finance
N/A
Government Buildings
Dublin
Merrion Street
IE
Contact person:
Colm O'Neill
Telephone:
+353 16767571
NUTS code:
IE0 -
IRELAND
Main address:
http://www.finance.gov.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/310
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=101041&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=101041&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)
Main activity
Economic and financial affairs
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets)
Reference number:
Research, Design and Media Buy
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets).
II.1.5)
Estimated total value
Value excluding VAT: 600000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
73200000
-
Research and development consultancy services
73300000
-
Design and execution of research and development
79300000
-
Market and economic research; polling and statistics
79340000
-
Advertising and marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE021 -
Dublin
Main site or place of performance:
Department of Finance
II.2.4)
Description of the procurement
Request for Tenders for the provision of Research, Design and Media Buy
Services (Public awareness and customer switching campaign in retail banking
markets). In Summary, the services sought are as follows:
Conduct research and produce a report on the findings of same in relation to
current barriers for retail banking customers in the Irish market switching
financial products and providers. This research should guide campaign delivery
and should analyse the most effective methods of raising public awareness of
the options available to consumers; Develop a strategy and action plan based
on research undertaken to address the barriers that relate to consumer
awareness, lack of information and reluctance to switch provider or product;
Coordinate with relevant stakeholders; Implement this strategy including matters
such as creating whatever materials and media campaigns are considered by
the tenderer, with the agreement of the Contracting Authority, to be the most
effective means of communicating with the public and raising public awareness;
Measure and analyse the success of the public awareness campaign and
campaign to promote customer switching qualitatively and quantitatively; Monitor
and review the effectiveness of the strategy on an ongoing basis with regular
reports to the Contracting Authority; Adapt and refine the strategy as a result of
monitoring and reviews as necessary to ensure ongoing effectiveness of the
process with the approval of the Contracting Authority; and Present a final
evaluation report to the Contracting Authority on the overall project.
Services (Public awareness and customer switching campaign in retail banking
markets). In Summary, the services sought are as follows:
Conduct research and produce a report on the findings of same in relation to
current barriers for retail banking customers in the Irish market switching
financial products and providers. This research should guide campaign delivery
and should analyse the most effective methods of raising public awareness of
the options available to consumers; Develop a strategy and action plan based
on research undertaken to address the barriers that relate to consumer
awareness, lack of information and reluctance to switch provider or product;
Coordinate with relevant stakeholders; Implement this strategy including matters
such as creating whatever materials and media campaigns are considered by
the tenderer, with the agreement of the Contracting Authority, to be the most
effective means of communicating with the public and raising public awareness;
Measure and analyse the success of the public awareness campaign and
campaign to promote customer switching qualitatively and quantitatively; Monitor
and review the effectiveness of the strategy on an ongoing basis with regular
reports to the Contracting Authority; Adapt and refine the strategy as a result of
monitoring and reviews as necessary to ensure ongoing effectiveness of the
process with the approval of the Contracting Authority; and Present a final
evaluation report to the Contracting Authority on the overall project.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 600000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
12
This contract is subject to renewal:
yes
Description of renewals:
Please see Section 1.5 of RFT.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.2)
Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)
Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)
Conditions related to the contract
III.2.3)
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
26/08/2016
Local time:
12:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English, Irish
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Duration in months
: 12
(from the date stated for receipt of tender)
IV.2.7)
Conditions for opening of tenders
Date:
26/08/2016
Local time:
12:00
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.4)
Procedures for review
VI.4.1)
Review body
The Courts of Ireland
Dublin
IE
VI.5)
Date of dispatch of this notice
15/07/2016