II.1)
Scope of the procurement
Media Planning and Buying Services
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
Services
II.1.4)
Short description
Safefood proposes to engage in a competitive process in order to establish a
single-operator framework agreement for Media Planning and Buying Services.
The duration of the framework agreement will be for 4 years. The framework agreement will be established on the basis of a competition for a
tender exercise. The successful service provider will be expected to develop strategic media plans, choose the most effective and cost efficient advertising media and to possess
extensive knowledge of both traditional and new media. The successful provider will be expected to acquire this medium at the keenest possible price consistent with purchasing goals.
II.1.5)
Estimated total value
Value excluding VAT: 1000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Dublin 1
II.2.4)
Description of the procurement
Safefood proposes to engage in a competitive process in order to establish a
single-operator framework agreement for Media Planning and Buying Services.The duration of the framework agreement will be for 4 years.The framework agreement will be established on the basis of a competition for a tender exercise. The successful service provider will be expected to develop strategic media plans, choose the most effective and cost efficient advertising media and to possess extensive knowledge of both traditional and new media. The successful provider will be expected to acquire this medium at the keenest possible price consistent with purchasing goals.
Value excluding VAT: 1000000.00
EUR
II.2.7)
Duration of the contract or the framework agreement
Duration in months:
48
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no