ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 22/04/2016

External Reference: 2016-254670

TED Reference: 2016/S 082-146173

Contract award notice

Cached Version

Contract award notice

Classic Sector

Directive 2004/18/EC

Services

Section I: Contracting authority

I.1)

Name, addresses and contact point(s)

Irish Blood Transfusion Service
N/A
National Blood Centre
James's Street, Dublin 8  D08 NH5R
IE
For the attention of: Paul Behan
Telephone: +353 14322800
E-mail: paul.behan@ibts.ie
Internet address(es):
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1186
Electronic access to information: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=94177&B=ETENDERS_SIMPLE
I.2)

Type of the contracting authority

Body governed by public law
I.3)

Main activity

  • Health
I.4)

Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)

Description

II.1.1)

Title attributed to the contract:

The Irish Blood Transfusion Service requires the services of Advertising Agencies and Media Buying Agencies

II.1.2)

Type of contract and location of works, place of delivery or of performance

Services
    Category No13:  Advertising services
    Main site or location of works, place of delivery or of performance:

    D08 NH5R

    NUTS code
    IRELAND
    II.1.4)

    Short description of the contract or purchase(s)

    The Irish Blood Transfusion Service requires the services of Advertising Agencies and Media Buying Agencies

    II.1.5)

    Common procurement vocabulary (CPV)

    Main vocabulary
    79340000   Advertising and marketing services
    Supplementary vocabulary
    79341000   Advertising services
    79341200   Advertising management services
    II.1.6)

    Information about Government Procurement Agreement (GPA)

    The contract is covered by the Government Procurement Agreement (GPA):  yes
    II.2)

    Total final value of contract(s)

    II.2.1)

    Total final value of contract(s)

    Section IV: Procedure

    IV.1)

    Type of procedure

    IV.1.1)

    Type of procedure

    Restricted
    IV.2)

    Award criteria

    IV.2.1)

    Award criteria

    The most economically advantageous tender in terms of
    1. (Creative) Understanding of the challenges of the brief . Weighting 2
    2. Understanding of the target audiences . Weighting 2
    3. Planning methodology and strategy development . Weighting 10
    4. Concept design and creativity . Weighting 12
    5. Cost of services, proposed fee model and Value for Money . Weighting 10
    6. Quality and balance of agency team offered . Weighting 4
    7. (Media Buying)1. Understanding of the challenges of the Media Brief . Weighting 4
    8. 2. Understanding of the target audience(s), especially their media behaviour . Weighting 4
    9. 3. Quality and creativity of recommended Media Strategy and Media Plan . Weighting 8
    10. 4, Media prices offered – robustness and value of media costs and quality relative to budget, as submitted in the provided spreadsheet . Weighting 16
    11. 5      Proposed remuneration as submitted in provided spreadsheet . Weighting 4
    12. 6      Proposals for Resourcing the IBTS account: Quality and balance of the team offered in the provided spreadsheet . Weighting 4
    IV.2.2)

    Information about electronic auction

    An electronic auction has been used:  no
    IV.3)

    Administrative information

    IV.3.1)

    File reference number attributed by the contracting authority

    IBTS/023/2015

    IV.3.2)

    Previous publication(s) concerning the same contract

    Contract notice
    Notice number in the OJEU: 2015/S 221-403254  of 12.11.2015

    Section V: Award of contract

    Contract No: 1 Lot No: 1 - Lot title:

    The IBTS require Services of Creative Advertising.Agencies

    V.1)

    Date of contract award decision:

    22.04.2016
    V.2)

    Information about offers

    Number of offers received: 6
    V.3)

    Name and address of economic operator in favour of whom the contract award decision has been taken

    Irish International
    145570
    17 Gilford Road
    Sandymount  Dublin 4
    IE
    Telephone: +353 12060600
    E-mail: susanmcentegart@irishinternational.com
    Internet address: http://www.irishinternational.com
    V.4)

    Information on value of contract

    Initial estimated total value of the contract:
    Value: 600000 EUR
    Including VAT. VAT rate (%) 13.5
    Total final value of the contract:
    V.5)

    Information about subcontracting

    The contract is likely to be sub-contracted: no
    Contract No: 2 Lot No: 2 - Lot title:

    Media Planning and Buying

    V.1)

    Date of contract award decision:

    22.04.2016
    V.2)

    Information about offers

    Number of offers received: 1
    Number of offers received by electronic means: 1
    V.3)

    Name and address of economic operator in favour of whom the contract award decision has been taken

    OMD
    9683230J
    1 Richview Office Park
    Dublin  Dublin 14
    IE
    Telephone: +353 012165131
    E-mail: claire.butterly@omd.com
    Internet address: http://www.omd.com/ireland/global-media-agency
    V.4)

    Information on value of contract

    Initial estimated total value of the contract:
    Value: 400000 EUR
    Including VAT. VAT rate (%) 13.5
    Total final value of the contract:
    V.5)

    Information about subcontracting

    The contract is likely to be sub-contracted: no

    Section VI: Complementary information

    VI.1)

    Information about European Union funds

    The contract is related to a project and/or programme financed by European Union funds: no