ETENDERS

Contract notice

Information

Published

Date of dispatch of this notice: 14/03/2016

Expire date: 14/04/2016

External Reference: 2016-014191

TED Reference: 2016/S 053-089195

Contract notice

Contract notice

Classic Sector

Directive 2004/18/EC

Services

Section I: Contracting authority

I.1)

Name, addresses and contact point(s)

Tourism Ireland Limited
N/A
5th Floor - Bishop's Square, Redmond's Hill
D02 TD99  Dublin
IE
For the attention of: Hannah Hughes
Telephone: +353 14763474
E-mail: hhughes@tourismireland.com
Fax: +353 014763642
Internet address(es):
General address of the contracting authority: http://www.ireland.com
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1197
Electronic access to information: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=97368&B=ETENDERS_SIMPLE
Electronic submission of tenders and requests to participate: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=97368&B=ETENDERS_SIMPLE
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)
Tenders or requests to participate must be sent to:
Tourism Ireland Limited
345 Park Ave, 17th Floor USA
NY 10154   New York
US
For the attention of: Deirdre O'Brien
Internet address:
I.2)

Type of the contracting authority

Body governed by public law
I.3)

Main activity

  • Other: Destination Marketing
I.4)

Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority:

Direct Marketing Services, both Online and Offline, in the United States Market

II.1.2)

Type of contract and location of works, place of delivery or of performance

Services
    Category No27:  Other services
    Main site or location of works, place of delivery or of performance:

    United States of America

    NUTS code
    IRELAND
    II.1.3)

    Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

    The notice involves the establishment of a framework agreement
    II.1.4)

    Information on framework agreement

    Framework agreement with a single operator
    Duration of the framework agreement
    Duration in years: 4
    Justification for a framework agreement, the duration of which exceeds four years: 
    Estimated total value of purchases for the entire duration of the framework agreement
    Estimated cost excluding VAT: 1200000  EUR
    Frequency and value of the contracts to be awarded:
    II.1.5)

    Short description of the contract or purchase(s)

    The New York, US Market Office office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for online and offline direct marketing services in the United States. The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget and annual performance review, and other factors. It is anticipated that work under the Framework Agreement will commence in January 2017. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.

    II.1.6)

    Common procurement vocabulary (CPV)

    Main vocabulary
    79342100   Direct marketing services
    Supplementary vocabulary
    79413000   Marketing management consultancy services
    II.1.7)

    Information about Government Procurement Agreement (GPA)

    The contract is covered by the Government Procurement Agreement (GPA):  no
    II.1.8)

    Lots

    This contract is divided into lots:  no
    II.1.9)

    Information about variants

    Variants will be accepted:  no
    II.2)

    Quantity or scope of the contract

    II.2.1)

    Total quantity or scope:

    The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget and annual performance review, and other factors.

    Email Direct Marketing (EDM) Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature. It is envisaged that the EDM services required will be project or scheme specific depending on the issue or objective involved.

    It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.

    II.2.2)

    Information about options

    Options: no
    II.2.3)

    Information about renewals

    This contract is subject to renewal: no
    II.3)

    Duration of the contract or time limit for completion

    Starting  01. 01. 2017  Completion  01. 01. 2021

    Section III: Legal, economic, financial and technical information

    III.1)

    Conditions relating to the contract

    III.1.1)

    Deposits and guarantees required:

    The successful provider may be required to provide a bank guarantee and/or performance bond at contract stage. Further details are to be provided to shortlisted candidates in the Invitation to Tender documents.

    III.1.2)

    Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them

    Details will be provided to shortlisted candidates in the Invitation to Tender documents.

    III.1.3)

    Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

    A grouping if successful must contract as a single entity, having joint and several liability.

    III.1.4)

    Other particular conditions

    The performance of the contract is subject to particular conditions: no
    III.2)

    Conditions for participation

    III.2.1)

    Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

    Information and formalities necessary for evaluating if the requirements are met:

    (1) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.

    III.2.2)

    Economic and financial ability

    Information and formalities necessary for evaluating if the requirements are met:

    (1) All candidates will be required to provide a reference from their bank.

    (2) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.

    (3) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.

    Minimum level(s) of standards possibly required:

    Applicants should demonstrate robust financial standing by providing:

    *audited accounts/financial statements for the last three years.

    III.2.3)

    Technical capacity

    Information and formalities necessary for evaluating if the requirements are met:

    Applicants must demonstrate that they have the necessary experience in managing and executing similar direct marketing services, both online and offline, by providing:

    EXPERIENCE IN HANDLING CONTRACTS OF A SIMILAR SIZE AND NATURE:

    Details of creative development and execution of a previous consumer email marketing campaign completed in the last two (2) years including a description of the project, delivery timeframes, services provided, integrated campaigns, data management, metrics and measurement, business outcomes, samples of completed work, client list, data sources, and, names, position and contact details of referees in each instance. This campaign must show how the supplier’s capability and fully demonstrate a competency and knowledge of the digital landscape, and must have been executed in the United States Market.

    RELEVANT EXPERIENCE, QUALIFICATIONS AND SKILLS

    Details of relevant experience of the team/personnel who will be involved in the provision of Direct Marketing services to Tourism Ireland (role, number of years experience in similar role, similar projects worked on, area of expertise), providing CV’s for each member of the team.

    ADEQUATE RESOURCES TO FULFIL THE REQUIREMENTS

    Capacity to fulfil requirements on a variety of scales from niche projects to large scale campaigns

    III.3)

    Conditions specific to services contracts

    III.3.1)

    Information about a particular profession

    Execution of the service is reserved to a particular profession: no
    III.3.2)

    Staff responsible for the execution of the service

    Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

    Section IV: Procedure

    IV.1)

    Type of procedure

    IV.1.1)

    Type of procedure

    Restricted
    IV.1.2)

    Limitations on the number of operators who will be invited to tender or to participate

    Envisaged number of operators:  5
    Objective criteria for choosing the limited number of candidates: 

    A minimum of 5 applicants will be shortlisted and invited to tender by application of the following Suitability Criteria:

    Applicants should demonstrate robust financial standing by providing:

    Evidence of operational base in the US and commitment to operate to US Eastern Standard Time

    Satisfaction of financial stability

    References from other clients supplied

    EXPERIENCE IN HANDLING CONTRACTS OF A SIMILAR SIZE AND NATURE:

    Details of creative development and execution of a previous consumer email marketing campaign completed in the last two (2) years including a description of the project, delivery timeframes, services provided, integrated campaigns, data management, metrics and measurement, business outcomes, samples of completed work, client list, data sources, and, names, position and contact details of referees in each instance. This campaign must show how the supplier’s capability and fully demonstrate a competency and knowledge of the digital landscape, and must have been executed in the United States Market. [50%]

    RELEVANT EXPERIENCE, QUALIFICATIONS AND SKILLS

    Details of relevant experience of the team/personnel who will be involved in the provision of Direct Marketing services to Tourism Ireland (role, number of years experience in similar role, similar projects worked on, area of expertise), providing CV’s for each member of the team. [30%]

    ADEQUATE RESOURCES TO FULFIL THE REQUIREMENTS

    Capacity to fulfil requirements on a variety of scales from niche projects to large scale campaigns [20%]

    IV.2)

    Award criteria

    IV.2.1)

    Award criteria

    The most economically advantageous tender in terms of , the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
    IV.2.2)

    Information about electronic auction

    An electronic auction will be used: no
    IV.3)

    Administrative information

    IV.3.1)

    File reference number attributed by the contracting authority

    US/DM/2016

    IV.3.2)

    Previous publication(s) concerning the same contract

    no
    IV.3.3)

    Conditions for obtaining specifications and additional documents or descriptive document

    Payable documents: no
    IV.3.4)

    Time limit for receipt of tenders or requests to participate

    14.04.2016 - 12:00
    IV.3.6)

    Language(s) in which tenders or requests to participate may be drawn up

    [Language_EN]

    Section VI: Complementary information

    VI.1)

    Information about recurrence

    This is a recurrent procurement: no
    VI.2)

    Information about European Union funds

    The contract is related to a project and/or programme financed by European Union funds: no
    VI.3)

    Additional information:

    Duration of the Framework Agreement: It is anticipated that the Framework Agreement will commence during May 2012 for a period of two years with an option at the sole discretion of Tourism Ireland to extend annually for up to a further 2 years.

    This is the first stage in a two-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of five shortlisted candidates will be invited to submit a detailed tender proposal.

    Tourism Ireland requires all Requests to Participate to adopt a standard, prescribed format. The Request to Participate document setting out this required format is available on www.etenders.gov.ie. Requests to Participate (5 copies plus 1 soft copy ) must be delivered in a sealed envelope to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline.

    Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post.

    Membership of the Framework Agreement will not of itself confer any rights upon the candidate admitted to the Agreement in respect of the award of any contract at any stage during the life of the Framework Agreement.

    Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded.

    Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website.

    The contract will be subject to Irish law.

    Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.

    This Contract Notice does not represent a commitment to enter into any contract(s).