ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 15/01/2016

External Reference: 2016-168461

TED Reference: 2016/S 012-017325

Contract award notice

Cached Version

Contract award notice

Classic Sector

Directive 2004/18/EC

Services

Section I: Contracting authority

I.1)

Name, addresses and contact point(s)

Tourism Ireland Limited
N/A
5th Floor - Bishop's Square, Redmond's Hill
D2  Dublin
IE
For the attention of: Hannah Hughes
Telephone: +353 014763400
E-mail: hhughes@tourismireland.com
Fax: +353 014763666
Internet address(es):
General address of the contracting authority/entity: http://www.ireland.com
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1197
Electronic access to information: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83656&B=ETENDERS_SIMPLE
I.2)

Type of the contracting authority

Body governed by public law
I.3)

Main activity

  • Other: Tourism Marketing
I.4)

Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)

Description

II.1.1)

Title attributed to the contract:

Communications & Advertising Research & Evaluation Services

II.1.2)

Type of contract and location of works, place of delivery or of performance

Services
    Category No10:  Market research and public opinion polling services
    Main site or location of works, place of delivery or of performance:

    Dublin

    NUTS code
    IRELAND
    II.1.4)

    Short description of the contract or purchase(s)

    Tourism Ireland invited requests to participate from suitably qualified suppliers in relation to conducting an annual Communications and Advertising Research & Evaluation Services amongst Tourism Ireland’s primary targets in its main markets in the next 5 years (2015-19). This will involve diagnostically evaluating in-campaign executions, monitoring the effectiveness of market-level campaigns and guiding the development of future advertising/marketing/consumer communications collateral.

    II.1.5)

    Common procurement vocabulary (CPV)

    Main vocabulary
    73110000   Research services
    Supplementary vocabulary
    79310000   Market research services
    II.1.6)

    Information about Government Procurement Agreement (GPA)

    The contract is covered by the Government Procurement Agreement (GPA):  no
    II.2)

    Total final value of contract(s)

    II.2.1)

    Total final value of contract(s)

    Section IV: Procedure

    IV.1)

    Type of procedure

    IV.1.1)

    Type of procedure

    Restricted
    IV.2)

    Award criteria

    IV.2.1)

    Award criteria

    The most economically advantageous tender in terms of
    1. Overall Cost . Weighting 50
    2. Quality of the proposal to be judged by the depth of understanding of Tourism Ireland’s requirements together with effective and innovative ways to address key objectives . Weighting 30
    3. The expertise of the day-to-day members of the team and, in particular, the Project Manager on all characteristics of this project though particularly Communications and Advertising . Weighting 15
    4. Project Plan: Commitment to delivery of results and outputs in a timely fashion, including realistic scheduling, flexibility and progress updates on all phases of the project. . Weighting 5
    IV.2.2)

    Information about electronic auction

    An electronic auction has been used:  no
    IV.3)

    Administrative information

    IV.3.1)

    File reference number attributed by the contracting authority

    SDI 15-001

    IV.3.2)

    Previous publication(s) concerning the same contract

    Contract notice
    Notice number in the OJEU: 2014/S 249-442152  of 23.12.2014

    Section V: Award of contract

    Contract No: 1 Lot No: 1 - Lot title:

    COMMUNICATIONS & ADVERTISING RESEARCH & EVALUATION SERVICES 2015-17

    V.1)

    Date of contract award decision:

    01.06.2015
    V.2)

    Information about offers

    Number of offers received: 4
    V.3)

    Name and address of economic operator in favour of whom the contract award decision has been taken

    Millward Brown
    Millbank House, Arkle Road, Sandyford Business Park
    D18 C6R3   Dublin
    IE
    Internet address: http://www.millwardbrown.com/ie
    V.4)

    Information on value of contract

    Initial estimated total value of the contract:
    Value: 550000 EUR
    Excluding VAT
    Total final value of the contract:
    V.5)

    Information about subcontracting

    The contract is likely to be sub-contracted: no

    Section VI: Complementary information

    VI.1)

    Information about European Union funds

    The contract is related to a project and/or programme financed by European Union funds: no