Contract award notice

Information

Published

Date of dispatch of this notice: 26/11/2015

External Reference: 2015-469807

TED Reference: 2015/S 231-420631

Contract award notice

Cached Version

Contract award notice

Classic Sector

Directive 2004/18/EC

Services

Section I: Contracting authority

I.1)

Name, addresses and contact point(s)

Fáilte Ireland-National Tourism Development Authority
N/A
88-95 Amiens Street
1  Dublin
IE
Contact point(s): Procurement Unit
For the attention of: Procurement Unit
Telephone: +353 18847888
E-mail: procurement@failteireland.ie
Fax: +353 18556821
I.2)

Type of the contracting authority

Body governed by public law
I.3)

Main activity

  • General public services
I.4)

Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes
Tourism Ireland

Section II: Object of the contract

II.1)

Description

II.1.1)

Title attributed to the contract:

Contract for Advertising & Media Services.

II.1.2)

Type of contract and location of works, place of delivery or of performance

Services
    Category No13:  Advertising services
    Main site or location of works, place of delivery or of performance:

    Ireland

    NUTS code
    IRELAND
    II.1.4)

    Short description of the contract or purchase(s)

    LOT 1 - Creative Agency

    Fáilte Ireland would like to appoint a creative agency with digital, social networking and direct marketing capability and resources to develop and implement its promotional campaigns. The major focus of these campaigns will be in Ireland but occasionally there may be a requirement to execute some activity internationally.

    LOT 2 - Media Planning and Buying Agency

    Fáilte Ireland would like to appoint a Media Planning and Buying Agency to develop and implement its promotional campaigns. The major focus of these campaigns will be in Ireland but occasionally there may be a requirement to execute some activity internationally.

    II.1.5)

    Common procurement vocabulary (CPV)

    Main vocabulary
    79340000   Advertising and marketing services
    Supplementary vocabulary
    92200000   Radio and television services
    II.1.6)

    Information about Government Procurement Agreement (GPA)

    The contract is covered by the Government Procurement Agreement (GPA):  yes
    II.2)

    Total final value of contract(s)

    II.2.1)

    Total final value of contract(s)

    Section IV: Procedure

    IV.1)

    Type of procedure

    IV.1.1)

    Type of procedure

    Restricted
    IV.2)

    Award criteria

    IV.2.1)

    Award criteria

    The most economically advantageous tender in terms of
    1. Lot 1: Strategic Planning . Weighting 30
    2. Lot 1: Creative Look and Feel/Activiation Plan . Weighting 10
    3. Lot 1: Team, Operations and Logistics . Weighting 25
    4. Lot 1: Commercial Response . Weighting 35
    5. Lot 2: Pitch Response . Weighting 50
    6. Lot 2: Commercial Response . Weighting 35
    7. Lot 2: Proposed Team, Ways of Working and Reporting . Weighting 15
    IV.2.2)

    Information about electronic auction

    IV.3)

    Administrative information

    IV.3.1)

    File reference number attributed by the contracting authority

    DI/2015/02

    IV.3.2)

    Previous publication(s) concerning the same contract

    Prior information notice
    Notice number in the OJEU: 2014/S 232-403115  of 02.12.2014
    Contract notice
    Notice number in the OJEU: 2015/S 077-136523  of 16.04.2015

    Section V: Award of contract

    Contract No: 1 Lot No: 1 - Lot title:

    Advertising Agency

    V.1)

    Date of contract award decision:

    06.11.2015
    V.2)

    Information about offers

    Number of offers received: 7
    V.3)

    Name and address of economic operator in favour of whom the contract award decision has been taken

    Rothco
    13 Pembroke Row
    2  Dublin
    IE
    Internet address:
    V.4)

    Information on value of contract

    Total final value of the contract:
    Lowest offer 8000000  and  highest offer 10000000 EUR
    Excluding VAT
    V.5)

    Information about subcontracting

    The contract is likely to be sub-contracted: no
    Contract No: 2 Lot No: 2 - Lot title:

    Media Agency

    V.1)

    Date of contract award decision:

    06.11.2015
    V.2)

    Information about offers

    Number of offers received: 4
    V.3)

    Name and address of economic operator in favour of whom the contract award decision has been taken

    Mindshare Media Ireland Ltd
    3 Christchurch Square
    8  Dublin
    IE
    Internet address:
    V.4)

    Information on value of contract

    Total final value of the contract:
    Lowest offer 15000000  and  highest offer 20000000 EUR
    Excluding VAT
    V.5)

    Information about subcontracting

    The contract is likely to be sub-contracted: no

    Section VI: Complementary information

    VI.1)

    Information about European Union funds

    The contract is related to a project and/or programme financed by European Union funds: no
    VI.2)

    Additional information:

    Please note that this is a Contract Award Notice and not a call for competition.

    VI.3)

    Procedures for appeal

    VI.3.1)

    Body responsible for appeal procedures

    The High Court
    Chief Registrar, The Four Courts
    7  Dublin
    IE
    Telephone: +353 18886000
    Internet address: http://www.courts.ie
     

    Body responsible for mediation procedures

    VI.3.2)

    Lodging of appeals

    Precise information on deadline(s) for lodging appeals:

    The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.

    VI.3.3)

    Service from which information about the lodging of appeals may be obtained