ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 28/01/2015

External Reference: 2014-106213

TED Reference: 2015/S 022-035817

Contract award notice

Contract award notice

Classic Sector

Directive 2004/18/EC

Supplies

Section I: Contracting authority

I.1)

Name, addresses and contact point(s)

TG4
N/A
Oifigeach Sólathair
Baile na hAbhann,  Co. na Gaillimhe.
IE
For the attention of: Síle Bhreathnach
Telephone: +353 91505050
E-mail: sile.bhreathnach@tg4.ie
Fax: +353 91505021
Internet address(es):
General address of the contracting authority/entity: http://www.tg4.ie
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1145
Electronic access to information: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=80964&B=ETENDERS_SIMPLE
I.2)

Type of the contracting authority

Other: Department of Communications, Energy and Natural Resources
I.3)

Main activity

  • Other: Broadcaster
I.4)

Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)

Description

II.1.1)

Title attributed to the contract:

Seirbhísí Margaíochta Marketing Services

II.1.2)

Type of contract and location of works, place of delivery or of performance

Supplies
    Purchase
    Main site or location of works, place of delivery or of performance:

    Co. na Gaillimhe.

    NUTS code
    IRELAND
    II.1.4)

    Short description of the contract or purchase(s)

    TG4 wishes to appoint a professional company to provide Marketing Services, Seirbhísí Margaíochta to assist it in the execution of its brand and programme marketing communication.

    II.1.5)

    Common procurement vocabulary (CPV)

    Main vocabulary
    79341100   Advertising consultancy services
    Supplementary vocabulary
    79341200   Advertising management services
    79341400   Advertising campaign services
    79000000   Business services: law, marketing, consulting, recruitment, printing and security
    79340000   Advertising and marketing services
    79342000   Marketing services
    79342100   Direct marketing services
    79413000   Marketing management consultancy services
    II.1.6)

    Information about Government Procurement Agreement (GPA)

    The contract is covered by the Government Procurement Agreement (GPA):  no
    II.2)

    Total final value of contract(s)

    II.2.1)

    Total final value of contract(s)

    Section IV: Procedure

    IV.1)

    Type of procedure

    IV.1.1)

    Type of procedure

    Restricted
    IV.2)

    Award criteria

    IV.2.1)

    Award criteria

    The most economically advantageous tender in terms of
    1. Cost - Tenderers should provide a breakdown of all projected costs and details of the total cost of the proposal to TG4 be expressed in Euro currency only and exclusive of VAT. Tenderers must confirm that the costs quoted in the tender will remain valid for 120 days commencing from the closing date for receipt of tenders. Any currency variations occurring over the term of the contract will be borne by the Tenderer . Weighting 25
    2. Quality of proposed advice/recommendations and in-house strategic planning processes that will help to give TG4 direction . Weighting 30
    3. Understanding of TG4 Schedule, remit and its target audiences . Weighting 15
    4. Quality of the Agencies response and proposal for the “Imeall” campaign exercise – please see Appendix C . Weighting 30
    IV.2.2)

    Information about electronic auction

    IV.3)

    Administrative information

    IV.3.1)

    File reference number attributed by the contracting authority

    Seirbhísí Margaíochta

    IV.3.2)

    Previous publication(s) concerning the same contract

    Contract notice
    Notice number in the OJEU: 2014/S 177-312542  of 11.09.2014

    Section V: Award of contract

    Contract No: 1 Lot No: 1 - Lot title:

    LOT 1 – Strategic Advice

    V.1)

    Date of contract award decision:

    22.01.2015
    V.2)

    Information about offers

    Number of offers received: 3
    V.3)

    Name and address of economic operator in favour of whom the contract award decision has been taken

    Publicis Dublin
    Level 4, The Observatory
    7-11 Sir John Rogersons Quay, Dublin 2
    IE
    Telephone: +353 16499500
    E-mail: rebecca.clarke@publicis.ie
    Internet address: http://www.publicis.ie/
    V.4)

    Information on value of contract

    Initial estimated total value of the contract:
    Value: 1683760 EUR
    Excluding VAT
    Total final value of the contract:
    V.5)

    Information about subcontracting

    The contract is likely to be sub-contracted: no

    Section VI: Complementary information

    VI.1)

    Information about European Union funds

    The contract is related to a project and/or programme financed by European Union funds: no