II.1.1)
Title attributed to the contract by the contracting authority:
Services to Design and Implement an Education and Awareness Advertising Campaign for Tenants and Landlords in the Private Rented Sector
II.1.2)
Type of contract and location of works, place of delivery or of performance
Services
Category No13:
Advertising services
Main site or location of works, place of delivery or of performance:
II.1.3)
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.5)
Short description of the contract or purchase(s)
Provision of services to design and implement an Education and Awareness Advertising Campaign for Tenants and Landlords in the private rented sector. The communication campaign will focus on tenant and landlord rights and responsibilities. The immediate priorities will be the level of rent increases allowable and Part 4 tenancy entitlements which mean once a tenant is in place for six months they can remain in the accommodation for four years unless a valid notice of termination is served by the landlord.
The Campaign can involve a mix of media such as print, posters, broadcast, online (news sites, property sites), digital, and/or outdoor (billboards, bus shelters), stakeholder engagement. It should demonstrate an awareness of the diversity of client groups
II.1.6)
Common procurement vocabulary (CPV)
79340000
Advertising and marketing services
79300000
Market and economic research; polling and statistics
79341000
Advertising services
79341100
Advertising consultancy services
79341200
Advertising management services
79341400
Advertising campaign services
79342000
Marketing services
79342100
Direct marketing services
79342300
Customer services
79342320
Customer-care services
79400000
Business and management consultancy and related services
80400000
Adult and other education services
II.1.7)
Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA):
no
This contract is divided into lots:
no
II.1.9)
Information about variants
Variants will be accepted:
no
II.2)
Quantity or scope of the contract
II.2.1)
Total quantity or scope:
Estimated cost excluding VAT
Range: between 100000
and 400000
EUR
II.2.2)
Information about options
II.2.3)
Information about renewals
This contract is subject to renewal: yes
Number of possible renewals:
2
In the case of renewable contracts, estimated time-frame for subsequent calls for competition:
in months: 12 (from the award of the contract)
II.3)
Duration of the contract or time limit for completion
Duration in months: 012 (from the award of the contract)