ETENDERS

Contract notice

Information

Published

Date of dispatch of this notice: 09/12/2014

Expire date: 20/01/2015

External Reference: 2014-555417

TED Reference: 2014/S 240-422301

Contract notice

Cached Version

Contract notice

Classic Sector

Directive 2004/18/EC

Services

Section I: Contracting authority

I.1)

Name, addresses and contact point(s)

IDA Ireland
N/A
Wilton Park House
Wilton Place  Dublin 2
IE
For the attention of:
Telephone: +353 16034000
E-mail: caitriona.okennedy@ida.ie
Fax: +353 16034040
Internet address(es):
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/240
Electronic access to information: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83244&B=ETENDERS_SIMPLE
Electronic submission of tenders and requests to participate: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83244&B=ETENDERS_SIMPLE
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)

Type of the contracting authority

Body governed by public law
I.3)

Main activity

  • Economic and financial affairs
  • Other: Foreign Direct Investment
I.4)

Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority:

2 Framework Agreements for Strategic and Creative Services and Media Planning and Buying

II.1.2)

Type of contract and location of works, place of delivery or of performance

Services
    Category No13:  Advertising services
    Main site or location of works, place of delivery or of performance:

    Ireland and Internationally

    NUTS code
    IRELAND
    II.1.3)

    Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

    The notice involves the establishment of a framework agreement
    II.1.4)

    Information on framework agreement

    Framework agreement with a single operator
    Duration of the framework agreement
    Duration in years: 5
    Justification for a framework agreement, the duration of which exceeds seven years: 

    The framework will be of a 5 year duration to align with IDA Ireland‘s new strategic plan due to be launched in quarter 1 2015.

    Estimated total value of purchases for the entire duration of the framework agreement
    Estimated cost excluding VAT
    Range: between  400000  and 2000000  EUR
    Frequency and value of the contracts to be awarded:

    As required

    II.1.5)

    Short description of the contract or purchase(s)

    IDA Ireland proposes to engage in a competitive process for the establishment of two single party framework agreements for: Lot 1 Strategic and Creative Services - to provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising approach to promote Ireland as a location for foreign direct investment including, but not limited to: • understanding each of the markets from where Ireland draws its investors and • developing and refining strategies to encourage more investment to Ireland and producing high quality creative advertising and communications campaigns for use in all appropriate media; To meets its corporate objectives IDA Ireland will operate an integrated campaign approach in addition to tactical campaigns 2-3 times per annum. All campaigns must support the new IDA Ireland strategy due to be launched in early 2015. The successful agency will be required to deliver output which is flexible and useable in all markets and across all media. Lot 2 Media Planning and Buying Services - to provide a professional service partner to work with IDA Ireland capable of: • understanding target audiences in all the target markets; • advising on the best way to target potential investors; • recommending media strategies to optimize and refine the media spend in each market; • purchasing media space on behalf of IDA Ireland and • shaping global media strategies and coordinating best practice across markets Media formats will cover TV, Radio, Outdoor, Digital Media (a growing emphasis) and Printed media formats (very small amounts)

    II.1.6)

    Common procurement vocabulary (CPV)

    79341000   Advertising services
    79341400   Advertising campaign services
    II.1.7)

    Information about Government Procurement Agreement (GPA)

    The contract is covered by the Government Procurement Agreement (GPA):  yes
    II.1.8)

    Lots

    This contract is divided into lots:  yes
    Tenders may be submitted for  one or more lots
    II.1.9)

    Information about variants

    Variants will be accepted:  no
    II.2)

    Quantity or scope of the contract

    II.2.1)

    Total quantity or scope:

    See details contained in lot description.

    II.2.2)

    Information about options

    Options: no
    II.2.3)

    Information about renewals

    This contract is subject to renewal: no
    II.3)

    Duration of the contract or time limit for completion

    Duration in months: 060 (from the award of the contract)

    Information about lots

    Lot No: 1  Lot title: Lot 1 Strategic and Creative
    1)

    Short description:

    Strategic and Creative Services for a period of 5 years.

    2)

    Common procurement vocabulary (CPV)

    79341000   Advertising services
    79341400   Advertising campaign services
    3)

    Quantity or scope:

    The indicative budget is in the region of Euro 300,000 per annum. This may vary depending on IDA Ireland‘s strategic objectives over the life of the framework.

    Estimated cost excluding VAT
    Range: between  300000  and 1500000  EUR
    4)

    Indication about different date for duration of contract or starting/completion

    5)

    Additional information about lots:

    Lot No: 2  Lot title: Lot 2 Media Planning and Buying Services
    1)

    Short description:

    Media Planning and Buying Services for a period of 5 years.

    2)

    Common procurement vocabulary (CPV)

    79341000   Advertising services
    79341400   Advertising campaign services
    3)

    Quantity or scope:

    The indicative budget is in the region of Euro 150,000 per annum for the agency, with the media budget in the region of Euro 1.5 million per annum. This may vary depending on IDA Ireland‘s strategic objectives over the life of the framework.

    Estimated cost excluding VAT
    Range: between  100000  and 500000  EUR
    4)

    Indication about different date for duration of contract or starting/completion

    5)

    Additional information about lots:

    Section III: Legal, economic, financial and technical information

    III.1)

    Conditions relating to the contract

    III.1.1)

    Deposits and guarantees required:

    Not applicable

    III.1.2)

    Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them

    Will be detailed at tender stage.

    III.1.3)

    Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

    A grouping if successful must be prepared to contract as a single entity having joint and several liability.

    III.1.4)

    Other particular conditions

    The performance of the contract is subject to particular conditions: no
    III.2)

    Conditions for participation

    III.2.1)

    Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

    Information and formalities necessary for evaluating if the requirements are met:

    Please refer to the qualification questionnaire available on www.etenders.gov.ie using RFT/System ID 90703.

    III.2.2)

    Economic and financial ability

    Information and formalities necessary for evaluating if the requirements are met:

    Please refer to the qualification questionnaire available on www.etenders.gov.ie using RFT/System ID 90703.

    Minimum level(s) of standards possibly required:
    III.2.3)

    Technical capacity

    Information and formalities necessary for evaluating if the requirements are met:

    Please refer to the qualification questionnaire available on www.etenders.gov.ie using RFT/System ID 90703.

    III.3)

    Conditions specific to services contracts

    III.3.1)

    Information about a particular profession

    Execution of the service is reserved to a particular profession: no
    III.3.2)

    Staff responsible for the execution of the service

    Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

    Section IV: Procedure

    IV.1)

    Type of procedure

    IV.1.1)

    Type of procedure

    Restricted
    IV.1.2)

    Limitations on the number of operators who will be invited to tender or to participate

    Envisaged number of operators:  5
    Objective criteria for choosing the limited number of candidates: 

    Following receipt and evaluation of responses to the qualification questionnaire all applicants in each lot will be scored and ranked and the top 5 firms will be invited to tender in each lot, subject to that number qualifying. IDA Ireland reserves the right to increase this number should it be appropriate.

    IV.2)

    Award criteria

    IV.2.1)

    Award criteria

    The most economically advantageous tender in terms of , the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
    IV.2.2)

    Information about electronic auction

    An electronic auction will be used: no
    IV.3)

    Administrative information

    IV.3.2)

    Previous publication(s) concerning the same contract

    no
    IV.3.3)

    Conditions for obtaining specifications and additional documents or descriptive document

    Payable documents: no
    IV.3.4)

    Time limit for receipt of tenders or requests to participate

    20.01.2015 - 12:00
    IV.3.6)

    Language(s) in which tenders or requests to participate may be drawn up

    EN,GA

    Section VI: Complementary information

    VI.1)

    Information about recurrence

    This is a recurrent procurement: yes
    Estimated timing for further notices to be published:

    The services are likely to continue to be required once this framework has expired and will, if required, be advertised as appropriate on www.etenders.gov.ie and/or the Official Journal of the EU.

    VI.2)

    Information about European Union funds

    The contract is related to a project and/or programme financed by European Union funds: no
    VI.3)

    Additional information:

    1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties

    2) This is the sole call for competition for this service.

    3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers.

    4) Contract award will be subject to the approval of the competent authorities.

    5) It will be a condition of contract that tenderers are tax compliant and are in a position to produce a valid tax clearance certificate from the Revenue Commissioners when requested.

    6) If for any reason it is not possible to admit to the framework agreement the tenderer invited following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the framework agreement.

    7) At its absolute discretion, the contracting authority may elect to terminate this procurement process, or any contract awarded at any time.

    8) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tenders with missing or incomplete information. Therefore, tenderers are advised to ensure that they return FULLY COMPLETED documentation in order to avoid the risk of elimination from the competition.

    VI.4)

    Procedures for appeal

    VI.4.1)

    Body responsible for appeal procedures

    The High Court
    Four Courts
    7  Dublin
    Telephone: +353 18886087
    Internet address: http://www.courts.ie
     

    Body responsible for mediation procedures

    VI.4.2)

    Lodging of appeals

    Precise information on deadline(s) for lodging appeals:
    VI.4.3)

    Service from which information about the lodging of appeals may be obtained

    consult legal advisor
    Internet address: