CIDP/ET/1/2019 - new brand identity including a new name for the Catholic Institute for Deaf People (referred to as CIDP)

The Catholic Institute for the Deaf (CID) was established as a charitable institution in 1845. In 2007, the name was changed to the Catholic Institute for Deaf people (CIDP). CIDP is a non-profit charity enabling the Deaf Community and Deaf people generally to achieve their full potential and to have equality of access and opportunity in all aspects of their lives. CIDP focuses on the areas of education, care and pastoral work. As an organisation CIDP has been involved in significant change over recent years and recognises the need to modernise its brand identity and to develop a brand that reflects recent changes and new directions. CIDP is currently developing a new statement of strategy and now is an opportune time to examine how it presents its message to a varied and complex audience. Over the last number of years CIDP has lacked a coherent brand identity and a number of sub-brands have emerged through necessity. The brand identity system must include a way to distinguish between these different parts of the organisation. We are open to ideas about how this achieved but we are not anticipating that it will be different logos; we are looking for a more coherent brand identity across all aspects of our responsibilities. Currently each division has a separate logo of varying quality and this is resulting in a fragmented overall brand communication.

Services

29/10/2019 10:00:00

98000000-3  Other community, social and personal services