Short description
Carlow Arts Festival 2019 -
Request for Tender (RFT) for Service provision and delivery of National Advertising and Integrated Media Campaign for Carlow Arts Festival 2019
Detailed description
Carlow Arts Festival is a vibrant multi-disciplinary festival built on our deep belief in creating space for discovery, delight and disruption. Our International programme embraces the world of virtuosic artists to resonate, inspire and collaborate with our community. We champion the need for audiences to experience transformative art, to encounter diverse perspectives and through participation to be included in the act of discovery. The surprise of a profound or joyous response as part of an immersive festival experience is what we want to offer to everyone.
Our Values are Creativity, Collaboration, Innovation, Participation, Inclusion, Diversity, and Passion.
Our Place is Carlow.
Timeframe for service provision
This contract for services is for the period mid - February 2019 – July 2019 inclusive.
Scope of services
The successful tenderer will be responsible to the Festival Director.
The successful tenderer will be responsible for the planning and delivery and purchase of services for the National Advertising and Integrated Media Campaign Strategy. Delivery on this strategy should incorporate the principles of Integrated Marketing Communication (IMC) to achieve the following objectives:
· To achieve best prices, placement and purchase of national advertising in traditional media (print/radio/TV) suitable for a festival of the size and scope of Carlow Arts Festival
· To achieve best prices and purchase of associated design and print services
· To achieve best prices for purchase of national and international advertising in online media (Google ad words, social media etc.)
· To purchase national public relations services, in line with the multiplier effect of PR towards achieving national advertising
· To secure a national media partner for Carlow Arts Festival towards achieving national advertising
· To measure outcomes of all national advertising/integrated media purchased/achieved, and make recommendations for future strategies
Type of Contract:
Services | Contracting authority
Carlow Arts Festival
C/O – VISUAL, Old Dublin Road
Co.Carlow
Carlow
Ireland
View profile | Contact
Lisa Williamson
www.carlowartsfestival.com |