NUIG/CON1207/2020 - Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway

The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer. The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will: • Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities, • Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators. • Implement content media and media buying plans successfully and, • Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements) The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.

Services

20/09/2021 12:00:00

79340000-9  Advertising and marketing services
79341000-6  Advertising services
79341100-7  Advertising consultancy services
79341200-8  Advertising management services
79341400-0  Advertising campaign services
79342000-3  Marketing services
79413000-2  Marketing management consultancy services
92111210-7  Advertising film production
92111220-0  Advertising video-tape production