Provision of Creative Advertising Services

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. NTA regularly runs significant integrated marketing communications campaigns to increase usage of the services as outlined in the Information Memorandum, and to increase understanding of the programme outlined in the Information Memorandum, as well as other initiatives that arise from time to time. The services will include (but not be limited to): Campaigns • Through TV; • Radio (local and national); • Press (local and national); • Out Of Home (small and large format); • Digital (In Apps, on mobile and desktop); and • Social Media. Strategic and Creative Advertising • Advising NTA and its constituent businesses on marketing and advertising strategy; • Provide information on how best to target our diverse audiences; • Providing creative design and production services, including digital; • Advising on appropriate marketing mix strategy; and • Running ‘below-the-line’ promotions. A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.

Services

23/01/2019 12:00:00

79340000-9  Advertising and marketing services
22462000-6  Advertising material
79341000-6  Advertising services
79341100-7  Advertising consultancy services
79341200-8  Advertising management services
79341400-0  Advertising campaign services
79341500-1  Aeral advertising services
79342000-3  Marketing services
79961100-9  Advertising photography services
92111200-4  Advertising, propaganda and information film and video-tape production
92111210-7  Advertising film production