P14663 - Provision of Creative Services, Media and Digital

RFI Responders are asked to respond to one or more of the following 4 Lots whether as a single entity or consortium. High level requirements are outlined below. daa plc reserves the right to award one or more, or a combination of lots as they see fit. Lot 1 – Media Planning and Buying for Dublin, Cork and ARI • The development of media strategies and plans • Purchasing and reporting of online (programmatic display and social) and offline media channels • Quarterly share of voice reports and competitor analysis • Ongoing media market updates Lot 2 – Creative Services for Dublin and ARI • Activation of current creative assets • Development of new creative assets as appropriate Lot 3 – Digital Communications for Dublin, Cork and ARI • Development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design Lot 4 – Management of Search for Dublin, Cork and ARI • Search engine optimisation / organic search • Management of paid search and paid social, reporting and analytics

Services

15/11/2018 12:00:00

79340000-9  Advertising and marketing services
79341000-6  Advertising services
79341100-7  Advertising consultancy services
79341200-8  Advertising management services
79341400-0  Advertising campaign services
79342000-3  Marketing services
79413000-2  Marketing management consultancy services