Research, Design and Media Buy - Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets)

Request for Tenders for the provision of Research, Design and Media Buy Services (Public awareness and customer switching campaign in retail banking markets). In Summary, the services sought are as follows: Conduct research and produce a report on the findings of same in relation to current barriers for retail banking customers in the Irish market switching financial products and providers. This research should guide campaign delivery and should analyse the most effective methods of raising public awareness of the options available to consumers; Develop a strategy and action plan based on research undertaken to address the barriers that relate to consumer awareness, lack of information and reluctance to switch provider or product; Coordinate with relevant stakeholders; Implement this strategy including matters such as creating whatever materials and media campaigns are considered by the tenderer, with the agreement of the Contracting Authority, to be the most effective means of communicating with the public and raising public awareness; Measure and analyse the success of the public awareness campaign and campaign to promote customer switching qualitatively and quantitatively; Monitor and review the effectiveness of the strategy on an ongoing basis with regular reports to the Contracting Authority; Adapt and refine the strategy as a result of monitoring and reviews as necessary to ensure ongoing effectiveness of the process with the approval of the Contracting Authority; and Present a final evaluation report to the Contracting Authority on the overall project.

26/08/2016 12:00:00

79342000-3  Marketing services
73200000-4  Research and development consultancy services
73300000-5  Design and execution of research and development
79300000-7  Market and economic research; polling and statistics
79340000-9  Advertising and marketing services
79413000-2  Marketing management consultancy services